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MAR 3023 FINAL Questions with Correct Answers.
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MAR 3023 FINAL Questions with Correct Answers.
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MAR 3023 FINAL Questions with Correct Answers1. Regarding the expression "Keep the message simple," which is true?
a) It is not an advertising principle
b) It is an advertising principle that is followed by most advertising
campaigns
c) It is an advertising principle that is violated by most advertising
campaigns
d) None of the above Correct Answer-c) It is an advertising principle
that is violated by most advertising campaigns
2. Which of the following is NOT one of the fundamental advertising
principles?
a) If you have something to say, advertise. If not, don't
b) Keep your message simple and powerful; otherwise, it will be lost in
the advertising clutter
c) Communicate first with your existing customers to keep their business
d) Communicate second with your hottest prospects
e) None of the above Correct Answer-e) None of the above
3. As attention-grabbing advertising devices continually advance on the
supply side, the sensory-system adaptation of buyers and their ability to
screen out advertising continually advance on the demand side.
a) True
b) False Correct Answer-a) True
,4. In which of the following countries is advertising much more
effective?
a) Canada
b) Japan
c) Russia
d) China
e) Both C and D Correct Answer-e) Both C and D
5. Answers to "How believable are ads?" scored _____ out of 9 in the
1950s and_______ out of 9 in the 1970s?
a) Under 3, around 8
b) Around 8, under 3,
c) Neither of the above Correct Answer-b) Around 8, under 3,
6. Advertising in the new media such as the Internet is trusted ________
television, newspaper, magazine, radio and billboard advertising.
a) Less than
b) About the same as
c) More than
7. Which of the following advertising functions is a hierarchy-of-effects
model of advertising effect because consumer learning about the product
leads to belief changes, which lead to changes in feelings (attitude)
toward the product, which lead to buying the product?
a) BFL
,b) LFB
c) FBL Correct Answer-b) LFB
8. Which advertising model assumes thoughtful decision-making?
a) LFB
b) BFL
c) FBL
d) Both A and B
e) All of the above Correct Answer-LFB
9. Romantic fragrance ads are an example of which advertising model?
a) LFB
b) BFL
c) FBL
d) Both A and C
e) All of the above Correct Answer-c) FBL
10. What type of advertising persuasion is the basis for the advertising
message theme "Try me"?
a) LFB messages
b) BFL messages
c) FBL messages Correct Answer-b) BFL messages
, 11. What type of advertising persuasion is the basis for the advertising
message theme "Have you got this problem? I have the solution"?
a) BFL messages
b) FBL messages
c) LFB messages Correct Answer-c) LFB messages
12. Whose responsibility is it to put together a creative brief that
describes the target market, product competitive positioning, quality-
added claims and sales increase goals?
a) An ad agency
b) The company
c) Both A and B Correct Answer-b) The company
1. Regarding where to place your ads, which of the following statements
is correct?
a) By their very evident evolutionary success, the new mass
communication technologies and advertising processes have increased
the efficiency of markets
b) Spending on television broadcast, cable and satellite advertising in the
United States continues to grow from around $55 billion in 2002 to a
projected $86 billion in 2009 and dominates all media advertising
spending
c) Spending on TV advertising can be argued to be a good allocation of
shareholder's funds
d) Both A and B
e) A, B and C Correct Answer-d) Both A and B
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