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MAR 3023 Final Exam Questions with Correct Answer3.
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MAR 3023 Final Exam Questions with Correct Answer3.
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MAR 3023 Final Exam Questions with CorrectAnswers
Which of the following is not one of the differences between publicity
and PR that we discussed in class? Correct Answer-PR is considered
more powerful than Publicity
In your bike rental shop has $20 in fixed costs, a charge of $5 per bike,
and $1 in variable costs. What is your shop's breakeven? Correct
Answer-5 Rentals
Which of the following is NOT true about consumer-generated content?
Correct Answer-Consumer-generated content is not very powerful at
persuading other consumers
Ted rents out his boat in Key West on AirBnB. He charges more per
night when the amount of tourism is high, and reduces the pricing when
there is less demand. This form of pricing is
called__________________ pricing. Correct Answer-Dynamic Pricing
Some floral companies only advertise around Mother's Day and
Valentine's Day. This is what form of scheduled advertising? Correct
Answer-Flighting
Red Lobster gives its employees a bonus for selling extra appetizers to
customers. This is an example of: Correct Answer-Push policy
, Discount retailers almost never sell products at whole number prices,
like $2 or $5. Instead, they tend to price goods at $1.99 or $4.99. This is
an example of which of the following types of pricing methods: Correct
Answer-Odd pricing
Chuck Viosca is part of the FSU Sales Team and spoke about personal
selling. What is the percentage of marketing majors that will have a sales
job as their first one out of college? Correct Answer-85%
Dr. Brady opened the phone book and Harrison immediately teased him
for being old enough to know how to use a phone book. He opened it to
a random page and started to call the numbers and asks the person if
they would like to subscribe to the local paper. Everyone hung up on
him. This technique is known as ______________.
Group of answer choices Correct Answer-Cold Calling
Vail Resorts created an app for skiers and snowboarders that gives
statistics about how many lifts you've taken and the altitude climbed
during your skiing/snowboarding trips. They also provide maps,
information, and wait times about the mountains and lifts. Vail Resorts
providing you with information you value is an example of which of the
characteristics of e-marketing?
Group of answer choices Correct Answer-Accessibility
Before contacting a prospective customer a salesperson determines who
are the individuals are who can make the final purchasing decision,
identifies how their product can fit the prospective customers' needs, and
ensures that the salesperson has the proper sales literature when
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