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CM1 Assessment Questions with Correct Answers.
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CM1 Assessment Questions with Correct Answers.
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CM1 Assessment Questions with Correct AnswersConsumer/Customer Insights Correct Answer-At the heart of marketing.
Conversion Funnel Correct Answer-A framework that helps marketers
understand the customer's journey or experience with their brand. There
are six stages of a conversion funnel are: Awareness, Consideration,
Comparison, Conversion, Retention, Referral/Advocacy
Lead Correct Answer-A prospective customer. A qualified lead is a
prospective customer who has shown intent to purchase or has requested
additional information.
Awareness Correct Answer-A potential customer is just learning about
your brand/company and you need to actively engage them.
Consideration Correct Answer-The potential customer is willing to
consider your product/service
Comparison Correct Answer-The potential customer is evaluating your
brand/company against competitors
Conversion Correct Answer-The potential customer makes a purchase
and becomes an actual customer
Retention Correct Answer-Your customer has repurchased your
product/service
, Referral/Advocacy Correct Answer-Your customer becomes an
advocate for your brand
Persona Correct Answer-A written description of a brand's ideal
customer, informed by quantitative and qualitative data. A persona
typically includes details like demographic information, behavioral
information, and motivations/goals.
Audience Segmentation Correct Answer-The process of dividing groups
according to shared characteristics. Some examples of audience
segmentation include: Behavioral, Attitudinal, Geographic, and
Demographic
Positioning Correct Answer-A way to distinguish a product or
organization in the minds of their ideal customers. "What a product
does, and who it is for"
Unique Selling Proposition Correct Answer-A type of positioning that
focuses on a specific factor or consideration that differentiates a product
or organization.
Market Research Correct Answer-Valuable information that marketers
collect and analyze to better understand their customers and how their
product or organization fits their needs. Market research can include:
primary research data and secondary research data.
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