Exam (elaborations)
MKTG455 Exam 1 with Verified Answers
- Course
- MKTG455 (MKTG455)
- Institution
- University Of South Carolina
Why is good positioning important? - Ans: clearly reflects a brand's competitive edge (I.e. competitive advantage, differentiating proposition) AND motivates consumers to action and purpose What is Brand Loyalty? - Ans: It is a consumer's commitment to continuing using or advocating a brand, as ...
[Show more]