MKTG455 (MKTG455)
University Of South Carolina
All 3 results
Sort by
-
MKTG455 Exam 3: Marketing Communications and Strategy Exam
- Exam (elaborations) • 21 pages • 2024
-
- $9.69
- + learn more
MKTG455 Exam 3: Marketing Communications and Strategy Exam 
What percentages of buying decisions are made after entering the store? - ANS: 76% 
 
Reasons for power shift to retailer - ANS: 1.Way more options for retailing mediums 
 
2.Retailers are demanding it 
 
What is sales promotion? - ANS: 1.All promotional activities that stimulate SHORT-TERM behavioral responses from: 
- Consumers 
- Trade [distributors, wholesalers, retailers] 
 
2. Company's sales force* 
Incentivizes targets beyon...
-
MKTG455 Exam 2: Marketing Communications and Strategy Exam with Verified Answers
- Exam (elaborations) • 22 pages • 2024
-
- $9.69
- + learn more
MKTG455 Exam 2: Marketing Communications and Strategy Exam with Verified Answers 
How many current DMA's are there? - ANS: 210 
 
Columbia, Greenville, and Charleston DMA count? - ANS: 75, 88, 35 
 
Syndicated ads - ANS: Sold within syndicated programming, so network affiliates may be different across geographic markets 
 
Ads placed in shows, Seinfield, judge judy, etc. 
 
Cable TV - ANS: Allows for more refined targeting 
 
Much more economical than network 
 
Highly targetable because of ...
-
MKTG455 Exam 1 with Verified Answers
- Exam (elaborations) • 4 pages • 2024
-
- $9.99
- + learn more
Why is good positioning important? - Ans: clearly reflects a brand's competitive edge (I.e. competitive advantage, differentiating proposition) AND motivates consumers to action and purpose 
 
What is Brand Loyalty? - Ans: It is a consumer's commitment to continuing using or advocating a brand, as demonstrated not only by repeat purchases, but also by other positive brand behaviors (word of mouth advocacy, brand identification) 
 
Why is Brand Loyalty Important? - Ans: it is much cheaper t...
Make study stress less painful
Study stress? For sellers on Stuvia, these are actually golden times. KA-CHING! Earn from your study resources too and start uploading now. Discover all about earning on Stuvia