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Aesthetics Exam 1 Questions & Answers 2024/2025

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Aesthetics Exam 1 Questions & Answers
2024/2025

Aesthetic Experience - ANSWERSThe sensitive selection or appreciation of formal, expressive, or
symbolic qualities of the product or environment, providing non- instrumental benefits that result in
pleasure or satisfaction

Customer made - ANSWERSthe phenomenon of corporations creating goods with experienced and
creative consumers, tapping into their intellectual capital and in exchange giving them a direct say in
what actually gets produced

- input from customers can be gathered from online communication with the firm and can also be
encouraged through contests and games

-consumers may be awarded for the input

Importance of Aesthetic Experience - ANSWERS- quality is expected because there are many quality
brands available to consumers- they need something more than just quality

- consumers use aesthetic design aspects to differentiate between products or brands

- important in selection and purchase

- influence perceived product quality

- affect ultimate satisfaction

-consumers expect the store environment of certain brands (Abercrombie) to provide a certain product
and a certain aesthetic experience

- pleasing store design enhances perceptions of the product & increases patronage intentions

- scent and music shape positive perceptions of the store and can enhance the customer's willingness to
buy the product

Developers - ANSWERSProfessionals involved in the creation of a product, from initiating, contributing,
and presenting ideas, through perfecting design and completion of production

,-make technical, managerial, and creative decisions during the creation of a product

- decisions affect the instrumental benefits and perceived aesthetic of the product

Environment - ANSWERSthe multi-sensory setting that surrounds and interacts with the product or
represents the product/brand.

-websites, runways shows, and store settings can contribute to aesthetic experience

- environments can influence one's attitude toward a product or brand

- retail environments are designed to produce special emotional effects in the consumer that enhance
the probability of purchase

Expressive Qualities - ANSWERSreflect the emotions of the creator and evoke emotion in the Appreciator

- emotional brading

inherent & learned

inherent (expressive qualities) - ANSWERS- result from the consistency affect that qualities of the form
have on the body ex) the color red excites the brain

- underlying similarities of human experience ex) the color yellow makes us think about the warmth of
the sun

learned (expressive qualities) - ANSWERScertain formal qualities may symbolize idea imbued with
emotion ex) American flag

formal qualities - ANSWERSthe perceivable features of the structural composition of the product or
environment

- color, texture, tempo of music, and pleasant scents

, Gatekeeper - ANSWERSmake decisions about which existing physical products or representations of
products should reach the consumer and how the products should be distributed based on criteria such
as fashionability, profitability, salability, convenience safety, and quality

- forward a select group of products or images determined to be best for the brand, the firm, or the
consumer

- fashion editor, fashion director

- provide information about fashion/ sales trends, affecting the products selected by retail buyers to
stock

- gatekeepers affect the availability and perceived desirability of products and the aesthetic appeal of the
retail environment

Interconnections among Form, Expression, and Symbolism - ANSWERS- Formal qualities have the ability
to evoke or express emotion

- connotative symbols may be created by these formal and expressive qualities

- merchandising and design professionals must recognize that formal qualities and their expressiveness
must be considered along with symbolic meaning when developing an aesthetic experience

- feelings evoked and messages communicated

-"form, expression, and meaning"

Mass Customization - ANSWERSa process in which the consumer contributes to the design of a product
by selecting from options offered by a manufacturer or retailer, resulting in a product that meets the
unique preferences of the individual

- the process of creating a unique design through mass customization leads to a pleasurable experience
from the consumer

Multisensory - ANSWERSconsist of all the sensory information available through sight, touch,
kinesthetics, smell, hearing, and taste

- one can repeatedly see, smell, taste, or touch these goods

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