Exam (elaborations)
KNES 355 questions with correct answers.
- Course
- Knes
- Institution
- University Of Maryland - University College
KNES 355 questions with correct answers.
[Show more]
Content preview
KNES 355 questions with correct answersWhat are examples of community relations? Correct Answer-college or
pro athletes volunteering time to mento kinds
NFL play 60
NBA cares
what are the two ways organizations gain positive visibility with "key
publics"? Correct Answer-media relations and community relations
What did Alvi Ray ("Pete") Rozelle is famous for what? Correct
Answer-commissioner of the national football league. Brokered a
merger with the AFL and persuaded the NFL owners to share television
revenue equally. This propelled the leagues revenue.
who is Bernice Sandler? Correct Answer-the godmother of title 9. in
1969, Sandler was teaching part-time at the University of Maryland. She
was shut out of her department
stakeholders Correct Answer-groups and individuals that have a direct or
indirect interest in an organization
what are examples of stakeholders? Correct Answer-customers,
investors, employees, ticket holders, sponsors, licensees, alumni, peer
organizations
,In what ways do organizations disperse information to stakeholders?
Correct Answer-advertising, direct marketing, and public relations
What was the first outlet to cover a sporting event? Correct Answer-
Boston Gazette sent a reporter to London to cover a boxing match.
what was Joseph Pulitzer credited for? Correct Answer-introducing the
first sport section in the New York Herald in 1896
what is the most common way for professional and major college sports
teams communicate with the media? Correct Answer-beat reporters
all non-media related communications efforts aimed at delivering a
direct message to the fans Correct Answer-public relations
who is Chet Simmons? Correct Answer-first president, in charge of the
sports division at NBC
Ted Turner Correct Answer-vertical integration of sports entertainment.
Bought Atlanta braves and Atlanta hawks
Phil knight Correct Answer-a track athlete. Worked with Bill Bowerman
to create the first running shoe (Nike). originally wanted to call Nike
blue ribbon sports
, title 9 legislation Correct Answer-addresses inequality in opportunities
for men and women (later impacts sport participation)
Billie Jean King Correct Answer-Found women's pro tennis tour. plays
beats bobby riggs (on TV in astrodome)
What year did the NCAA men's championship occur? Correct Answer-
1979
who is David Stern and what did he do? Correct Answer-commissioner
of the NBA (1984)
who coined the phrase student athlete? Correct Answer-Walter Byers
what are the steps if management principles? Correct Answer-1. panning
2. organizing
3. staffing
4. direction
5. controlling
what are the main skills of management in sports? Correct Answer-1.
interpersonal skills
2. communication skills
3. diversity management
4. technology management
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller cracker. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $16.49. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
67474 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy study notes for 14 years now