1|Page | © copyright 2024/2025 | Grade A+
CM370 Final Questions and Answers
(100% Pass)
In writing advertising copy, your goal is to write in such an engaging way
that:
✓ Readers will give you their undivided attention
A/an ________ compares two things on the basis of a similar feature.
✓ analogy
The best headline length is:
✓ None of the choices
In contrast to an ad's headline, what is the function of the body copy?
✓ To complete the story.
The sentence, "Its been difficult to determine if it's going to be an easy quiz."
should read:
✓ "It's been difficult to determine if it's going to be an easy quiz."
Headlines serve all of the following functions except:
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ Replace body copy
The "Talk About Giving: A Game Where Everyone Wins" case proves that
✓ A big idea can pop into your head when you least expect it
Leo Burnett believed it was important to attract as many people as possible to
an ad, whether or not they were in the target audience.
✓ False
Question headlines should be avoided because they require too much work
on the readers' part.
✓ False
As a general rule, you should vary the length of sentences in your body copy.
✓ True
You should never repeat the structure of a phrase or sentence.
✓ False
A standard approach to body copy has an opening paragraph that bridges
the headline and the rest of the copy.
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ True
To be effective, an ad must contain a slogan.
✓ False
Catch-all phrases are handy devices for copywriters and should be used as
often as possible.
✓ False
Words that appear on the screen against a solid background are indicated
by the word:
✓ Super
What does the Alfred Hitchcock thriller North by Northwest have to do with
writing TV commercials?
✓ Both use film "language" to tell a story
Although the bag of computer-generated, digital tricks is growing almost
daily, copywriters and art directors should be wary of them.
✓ True
Master01 | October, 2024/2025 | Latest update
CM370 Final Questions and Answers
(100% Pass)
In writing advertising copy, your goal is to write in such an engaging way
that:
✓ Readers will give you their undivided attention
A/an ________ compares two things on the basis of a similar feature.
✓ analogy
The best headline length is:
✓ None of the choices
In contrast to an ad's headline, what is the function of the body copy?
✓ To complete the story.
The sentence, "Its been difficult to determine if it's going to be an easy quiz."
should read:
✓ "It's been difficult to determine if it's going to be an easy quiz."
Headlines serve all of the following functions except:
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ Replace body copy
The "Talk About Giving: A Game Where Everyone Wins" case proves that
✓ A big idea can pop into your head when you least expect it
Leo Burnett believed it was important to attract as many people as possible to
an ad, whether or not they were in the target audience.
✓ False
Question headlines should be avoided because they require too much work
on the readers' part.
✓ False
As a general rule, you should vary the length of sentences in your body copy.
✓ True
You should never repeat the structure of a phrase or sentence.
✓ False
A standard approach to body copy has an opening paragraph that bridges
the headline and the rest of the copy.
Master01 | October, 2024/2025 | Latest update
, 1|Page | © copyright 2024/2025 | Grade A+
✓ True
To be effective, an ad must contain a slogan.
✓ False
Catch-all phrases are handy devices for copywriters and should be used as
often as possible.
✓ False
Words that appear on the screen against a solid background are indicated
by the word:
✓ Super
What does the Alfred Hitchcock thriller North by Northwest have to do with
writing TV commercials?
✓ Both use film "language" to tell a story
Although the bag of computer-generated, digital tricks is growing almost
daily, copywriters and art directors should be wary of them.
✓ True
Master01 | October, 2024/2025 | Latest update
