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MBA 645 Quiz 4 questions with correct answers.
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MBA 645 Quiz 4 questions with correct answers.
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MBA 645 Quiz 4 questions with correct answersproduct Correct Answer-is anything that can be offered to a market to
satisfy a want or need, including physical goods, services, experiences,
events, persons, places, properties, organizations, information, and ideas.
5 Product Levels of Customer Value Hierarchy Correct Answer-core
benefit
basic product
expected product
augmented product
potential product
core benefit Correct Answer-the service or benefit the customer is really
buying
basic product Correct Answer-the simplest form of a product
expected product Correct Answer-everything that represents the
customer's minimal expectations
augmented product Correct Answer-the actual product plus other
supporting features such as a warranty, credit, delivery, installation, and
repair service after the sale
,potential product Correct Answer-refers to what may remain to be done,
that is, what is possible
Durability and Tangibility Correct Answer-nondurable goods tangible
and normally consumed in a one or a few uses
Durable goods are tangible and survive many uses.
Services are intangible, inseparable, variable, and perishable products
(such as haircuts) that normally require more quality control, supplier
credibility, and adaptability.
consumer-goods classification Correct Answer-Classified on the basis of
shopping habits
convenience goods Correct Answer-that are purchased frequently,
immediately, and with minimal effort
shopping goods Correct Answer-(such as furniture) that consumers
compare on such bases as suitability, quality, price, and style;
specialty goods Correct Answer-(such as cars) with unique
characteristics or brand identification for which enough buyers are
willing to make a special purchasing effort
, unsought goods Correct Answer-(such as smoke detectors) that the
consumer does not know about or normally think of buying.
Industrial-Goods Classification Correct Answer-materials and parts,
capital items, supplies and business services
capital items Correct Answer-are long-lasting goods that facilitate
developing or managing the finished product, including installations
(factories) and equipment (tools). Supplies and business services are
short-term goods and services that facilitate developing or managing the
finished product.
Means of Differentiation Correct Answer-form, features, performance
quality, conformance quality, durability, reliability, repairability, style,
and customization
Form Correct Answer-refers to the size, shape, or physical structure of a
product. For example,
aspirin can be differentiated by dosage size, shape, color, coating, or
action time.
Features Correct Answer-Most products can be offered with varying
features that supplement their basic function. A company can identify
and select new features by surveying recent buyers and then calculating
customer value versus company cost for each potential feature.
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