Introduction To Mass Communication Exam Questions with Complete Answers Rated 100%

Introduction To Mass Communication Exam Questions with Complete Answers Rated 100% Which of the following statements regarding the differences between the Osgood-Schramm mass communication model and the interpersonal communication model are correct? - Answers 1.Interpersonal communication involves a message, whereas mass communication involves "many identical messages." 2. In contrast to just a few receivers in interpersonal communication, mass communication involves many receivers. 3.The mass communication model specifies feedback, whereas in interpersonal communication there is clearly defined instance of feedback. When we use our feelings as a point of departure for meaning making, we are using which of the following media literacy skills? - Answers the ability to distinguish emotional from reasoned reactions when responding to content and to act accordingly In its simplest form, ______ is the transmission of a message from a source to a receiver. - Answers Communication Which of the following is the best example of inferential feedback for a movie that has just been released? - Answers the number of tickets sold on opening weekend James W. Carey's cultural definition of communication asserts a link between communication and - Answers Reality Virtually all definitions of culture recognize that culture is - Answers Learned True or false: Culture serves a purpose. - Answers True In a pluralistic, democratic society, such as that of the United States, cultural values - Answers are often openly contested. Micaela, a foreign exchange student in Estonia, is from California. Her classmates in Estonia assume she owns a gun and eats hamburgers all the time. This is an example of which of the following? - Answers Micaela is being defined by her American culture One problem with Lasswell's simple model of communication is that it fails to account for the fact that there must be a(n) ______ of meaning in order for communication to take place. - Answers Sharing Examples of encoding in communications include - Answers printing. speaking. writing. The process of creating shared meaning between the mass media and their audiences is known as - Answers mass communication When we use our feelings as a point of departure for meaning making, we are using which of the following media literacy skills? - Answers the ability to distinguish emotional from reasoned reactions when responding to content and to act accordingly Irish American neighborhoods, sorority houses, and people who live in the suburbs are all examples of ______ in the United States. - Answers co-cultures In communication studies, culture is the world made - Answers Meaningful According to media theorist Hanno Hardt, culture's values and beliefs can best be understood through the ______, which help(s) define our realities and shape the ways we think, feel, and act. - Answers Stories They Tell Which of the following statements about the audience for the "stories" told by cultural storytellers (that is, the mass media) are true? - Answers 1.The audience must question the tellers and their stories. 2.The audience should use the stories to learn about the world. The mass communication forum is only as good, fair, and honest as - Answers the people who participate in it. Watching five or more episodes of a television series in one sitting is known as - Answers Binge Viewing Which of the following is the United States' dominant leisure activity? - Answers Television Viewing Which of the following examples could be used in support of the idea of technological determinism? - Answers 1.The sedentary nature of television and Internet use is largely responsible for the obesity epidemic. 2.The invention of the printing press led to mass literacy. Which of the following is an example of applying the media literacy skill of "development of heightened expectations of media content"? - Answers reading a number of reviews before renting a DVD A believer in the theory of technological determinism would maintain that Europeans' conquest of the Native Americans in the New World was inevitable owing to the - Answers invention of firearms in the 1200s and their use by Europeans Which of the following are examples of decoding? - Answers watching a TV program reading a book listening to someone talk The ability to approach media content from a variety of directions to derive different levels of meaning is the ability to use - Answers multiple points of access An eighth element of media literacy is the ability to understand the media's official and unofficial rules of operation, or "an understanding of the ______ obligations of media practitioners." - Answers ethical and moral Monique is telling Taryn about a new subscription-based online service she just joined for getting health supplements. The supplements are proven to be 100% more effective than other brands. Taryn thinks Monique is gullible and that the service is a scam. Monique would be better off, Taryn believes, to buy from the site she uses, which is endorsed by several celebrity physical trainers and has hundreds of customer testimonials. Based on this description, which of the following describes Taryn? - Answers Taryn is exhibiting the third-person effect. Which of the following are examples of genres? - Answers situation comedy action-adventure movies fitness magazines Which of the following are examples of mixing genre conventions? - Answers 1.a TV show that's really one long commercial for its sponsor 2.a film that employs fictional elements while presenting itself as a documentary 3.a show that focuses on celebrity gossip presenting itself as a serious news program Holly is watching a television program she has not seen before. The way that the program is filmed, the story is structured, and the narrator is used all lead Holly to conclude that she is watching a documentary. Which of the following would explain why Holly believes this? - Answers Holly has knowledge of genre conventions. The ability to enjoy, understand, and appreciate media content involves using multiple points of access, which includes the ability to do which of the following? - Answers ach movies, TV shows, and other media content from a variety of viewpoints many levels of meaning from media content Among the media literacy skills is "the ability to think ______ about media messages, no matter how ______ their sources." - Answers critically; credible The language of media is expressed in production ______, which include the choice of lighting, editing, special effects, arrangement of text on a page, and other elements. - Answers Values