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Marketo Certified Expert Practice Questions and Questions and Answers Rated A+
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Marketo Certified Expert Practice Questions and Questions and Answers Rated A+
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Marketo Certified Expert PracticeQuestions and Questions and Answers
Rated A+
A trigger campaign email sent in response to a specific action - ✔✔What is an auto-
response email?
Sales alert email - ✔✔Which type of email is called in a flow-step to send an alert to sales
about a lead's change in status or activity?
A drip campaign is a method for nurturing leads through regular touches, generally via email
- ✔✔What is a drip campaign?
A Lead's Progression status - ✔✔What can be used to
create data segmentation lists and Smart Lists?
CSV - ✔✔What is the correct list format for a manually uploaded lists of leads to Marketo?
Smart lists - ✔✔How do you dynamically segment the leads in your database?
FALSE: Anonymous leads will not sync with Salesforce.com - ✔✔TRUE or
FALSE Anonymous leads automatically show up in Salesforce.com.
,It remains in Marketo unless you explicitly delete it - ✔✔What happens to a lead if it is
deleted in Salesforce.com?
FALSE - ✔✔TRUE or FALSE
The lead source field can never change once it is filled in.
Acquisition Program - ✔✔What can be specified in the uploader interface when uploading a
list to the lead database?
Build data clean-up lists in the Lead Database - ✔✔What is a common way to
correct inconsistent data in lead record fields?
TRUE: Static lists can be in a program or the lead database. - ✔✔TRUE or
FALSE You can make static lists local to a Marketo Program.
When a known lead has several different email address and attributes. - ✔✔When would you
use Marketo's merge functionality?
TRUE - ✔✔TRUE or FALSE
A Smart List segments leads in your Marketo instance.
The person fills out a form on a landing page. - ✔✔How can an anonymous lead become
a known lead in Marketo?
FALSE - ✔✔TRUE or FALSE
One way to create a Smart List is by dragging leads from the All Leads List.
TRUE - ✔✔TRUE or FALSE
The Munchkin code on a web page tracks anonymous lead actions for each page visit.
, One - ✔✔How many lead records are created when a person fills out any Marketo form
multiple times with the same email address?
Changing a lead's progression status - ✔✔What is the Change Status in Progression flow
step used for?
System Smart Lists - ✔✔Which type of list is non-editable?
- The lead clicks a link in an email
- The lead fills out a Marketo form - ✔✔How can a lead become KNOWN in Marketo?
The setup tab - ✔✔When you clone a Program where do you change costs information?
Marketo programs - ✔✔Which Marketo feature permits you to capture details on
marketing program costs and to track acquisition and membership?
FALSE - ✔✔TRUE or FALSE
Local My Tokens can be selected via the token picker from another Program
Tradeshow, Roadshow, Webinar - ✔✔What are some out-of-the-box Program Channels
in Marketo?
TRUE: Tokens can be created at the folder level and the Program level. - ✔✔TRUE or
FALSE "My Tokens" can live at a Campaign Folder level, or within a singular Program
Smart List and Static List - ✔✔Which list type(s) can you make local to a program?
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