Copyright © KAYLIN 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH NOVEMBER, 2024
Business Intelligence Final Exam Practice
Questions and Answers
Web-based e-mail such as Google's Gmail are not examples of cloud computing. - ANSWER✔✔-False
In the Quiznos case, the company employed location-based behavioral targeting to narrow the
characteristics of users who were most likely to eat at a quick-service restaurant. - ANSWER✔✔-True
From massive amounts of high-dimensional location data, algorithms that reduce the dimensionality of
the data can be used to uncover trends, meaning, and relationships to eventually produce human-
understandable representations. - ANSWER✔✔-True
Simulation is normally used only when a problem is too complex to be treated using numerical
optimization techniques. - ANSWER✔✔-True
A decision table shows the relationships of the problem graphically and can handle complex situations in
a compact form. - ANSWER✔✔-False
A model builder makes predictions and assumptions regarding input data, many of which deal with the
assessment of certain futures. - ANSWER✔✔-False
A more general form of an influence diagram is called a(n) - ANSWER✔✔-cognitive map
Every LP model has some internal intermediate variables that are not explicitly stated. - ANSWER✔✔-
True
Spreadsheets are clearly the most popular developer modeling tool. - ANSWER✔✔-False
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,Copyright © KAYLIN 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH NOVEMBER, 2024
In decision making under uncertainty, it is assumed that complete knowledge is available. - ANSWER✔✔-
False
By using ________, businesses can collect and analyze data to discern large-scale patterns of movement
and identify distinct classes of behaviors in specific contexts. - ANSWER✔✔-location-enabled services
In-motion ________ is often overlooked today in the world of BI and Big Data. - ANSWER✔✔-analytics
________ bring together hardware and software in a physical unit that is not only fast but also scalable
on an as-needed basis. - ANSWER✔✔-Appliances
HBase is a nonrelational ________ that allows for low-latency, quick lookups in Hadoop. - ANSWER✔✔-
database
In open-source databases, the most important performance enhancement to date is the cost-based
________. - ANSWER✔✔-optimizer
A(n) ________ is one or more Web pages that provide a collection of links to authoritative Web pages. -
ANSWER✔✔-crawlers/spiders hub
Text analytics is the subset of text mining that handles information retrieval and extraction, plus data
mining. - ANSWER✔✔-False
Categorization and clustering of documents during text mining differ only in the preselection of
categories. - ANSWER✔✔-True
Articles and auxiliary verbs are assigned little value in text mining and are usually filtered out. -
ANSWER✔✔-True
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, Copyright © KAYLIN 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH NOVEMBER, 2024
In the car insurance case study, text mining was used to identify auto features that caused injuries. -
ANSWER✔✔-False
Regional accents present challenges for natural language processing. - ANSWER✔✔-True
In the Tito's Vodka case study, trends in cocktails were studied to create a quarterly recipe for customers.
- ANSWER✔✔-True
In the Wimbledon case study, designers balanced the needs of mobile and desktop computer users. -
ANSWER✔✔-True
In text mining, if an association between two concepts has 7% support, it means that 7% of the
documents had both concepts represented in the same document. - ANSWER✔✔-True
In sentiment analysis, sentiment suggests a transient, temporary opinion reflective of one's feelings. -
ANSWER✔✔-False
Current use of sentiment analysis in voice of the customer applications allows companies to change their
products or services in real time in response to customer sentiment. - ANSWER✔✔-True
In sentiment analysis, it is hard to classify some subjects such as news as good or bad, but easier to
classify others, e.g., movie reviews, in the same way. - ANSWER✔✔-True
Search engines are only used in the context of the World Wide Web (WWW). - ANSWER✔✔-False
Search engine optimization (SEO) techniques play a minor role in a Web site's search ranking because
only well-written content matters. - ANSWER✔✔-False
Clickstream analysis does not need users to enter their perceptions of the Web site or other feedback
directly to be useful in determining their preferences. - ANSWER✔✔-True
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Business Intelligence Final Exam Practice
Questions and Answers
Web-based e-mail such as Google's Gmail are not examples of cloud computing. - ANSWER✔✔-False
In the Quiznos case, the company employed location-based behavioral targeting to narrow the
characteristics of users who were most likely to eat at a quick-service restaurant. - ANSWER✔✔-True
From massive amounts of high-dimensional location data, algorithms that reduce the dimensionality of
the data can be used to uncover trends, meaning, and relationships to eventually produce human-
understandable representations. - ANSWER✔✔-True
Simulation is normally used only when a problem is too complex to be treated using numerical
optimization techniques. - ANSWER✔✔-True
A decision table shows the relationships of the problem graphically and can handle complex situations in
a compact form. - ANSWER✔✔-False
A model builder makes predictions and assumptions regarding input data, many of which deal with the
assessment of certain futures. - ANSWER✔✔-False
A more general form of an influence diagram is called a(n) - ANSWER✔✔-cognitive map
Every LP model has some internal intermediate variables that are not explicitly stated. - ANSWER✔✔-
True
Spreadsheets are clearly the most popular developer modeling tool. - ANSWER✔✔-False
Copyright ©Stuvia International BV 2010-2024 Page 1/24
,Copyright © KAYLIN 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH NOVEMBER, 2024
In decision making under uncertainty, it is assumed that complete knowledge is available. - ANSWER✔✔-
False
By using ________, businesses can collect and analyze data to discern large-scale patterns of movement
and identify distinct classes of behaviors in specific contexts. - ANSWER✔✔-location-enabled services
In-motion ________ is often overlooked today in the world of BI and Big Data. - ANSWER✔✔-analytics
________ bring together hardware and software in a physical unit that is not only fast but also scalable
on an as-needed basis. - ANSWER✔✔-Appliances
HBase is a nonrelational ________ that allows for low-latency, quick lookups in Hadoop. - ANSWER✔✔-
database
In open-source databases, the most important performance enhancement to date is the cost-based
________. - ANSWER✔✔-optimizer
A(n) ________ is one or more Web pages that provide a collection of links to authoritative Web pages. -
ANSWER✔✔-crawlers/spiders hub
Text analytics is the subset of text mining that handles information retrieval and extraction, plus data
mining. - ANSWER✔✔-False
Categorization and clustering of documents during text mining differ only in the preselection of
categories. - ANSWER✔✔-True
Articles and auxiliary verbs are assigned little value in text mining and are usually filtered out. -
ANSWER✔✔-True
Copyright ©Stuvia International BV 2010-2024 Page 2/24
, Copyright © KAYLIN 2024/2025 ACADEMIC YEAR. ALL RIGHTS RESERVED FIRST PUBLISH NOVEMBER, 2024
In the car insurance case study, text mining was used to identify auto features that caused injuries. -
ANSWER✔✔-False
Regional accents present challenges for natural language processing. - ANSWER✔✔-True
In the Tito's Vodka case study, trends in cocktails were studied to create a quarterly recipe for customers.
- ANSWER✔✔-True
In the Wimbledon case study, designers balanced the needs of mobile and desktop computer users. -
ANSWER✔✔-True
In text mining, if an association between two concepts has 7% support, it means that 7% of the
documents had both concepts represented in the same document. - ANSWER✔✔-True
In sentiment analysis, sentiment suggests a transient, temporary opinion reflective of one's feelings. -
ANSWER✔✔-False
Current use of sentiment analysis in voice of the customer applications allows companies to change their
products or services in real time in response to customer sentiment. - ANSWER✔✔-True
In sentiment analysis, it is hard to classify some subjects such as news as good or bad, but easier to
classify others, e.g., movie reviews, in the same way. - ANSWER✔✔-True
Search engines are only used in the context of the World Wide Web (WWW). - ANSWER✔✔-False
Search engine optimization (SEO) techniques play a minor role in a Web site's search ranking because
only well-written content matters. - ANSWER✔✔-False
Clickstream analysis does not need users to enter their perceptions of the Web site or other feedback
directly to be useful in determining their preferences. - ANSWER✔✔-True
Copyright ©Stuvia International BV 2010-2024 Page 3/24
