Google Ads Final Exam Questions and
Answers
Micro-Moments - Answers -Consumers search for information instinctively during
"micro-moments" throughout their day
I-Want-to-Know
I-Want-to-Go
I-Want-to-Do
I-Want-to-Buy
Google translates user intent into business results - Answers -Drive sales
Get leads
Increase website visits
Influence consideration
Build awareness
Promote your app
Local advertising - Answers -Most consumers search for things they want to find locally.
4 in 5 consumers want ads relevant to their location
HALF of consumers who perform a search on their smartphone visit a store within a
day.
Mobile advertising - Answers -73% of mobile searches trigger additional action and
conversions
Mobile ads present more opportunities for clicks:
Click to CALL
Click to MAP
Click to DOWNLOAD (for apps)
Search can drive branding - Answers -Search ads:
Increased top-of-mind awareness by 6.6 percentage points
Increased unaided brand awareness by 9.2 percentage points
Ability to target ads - Answers -By Keywords
By Location
By Age
By Language
By Day / Time
By Frequency
By Device
, AdWords minimizes wasted advertising dollars by directly connecting you with your
target audience.
Control your costs - Answers -You only pay for CLICKS.
You set your daily budget.
Turn on/off immediately.
Google Ads Editor - Answers -a free downloadable app to manage campaigns
Campaign Types - Answers -Search
Display
Shopping
Video
App
Google Search Network - Answers -Google
Google Maps
Google Shopping
Google Pay
Ad Formats - Answers -Text Ad
Image Ad
Rich Media Ad
Video Ad
Shopping Ad
Shopping Campaigns and Ads - Answers -More traffic with higher clickthrough rates
(CTR)
Better qualified leads
-Shopping ads have visuals and prices
Retail-centric campaign management
-Shopping ads target product attributes not keywords
Broader Presence
-Shopping and text ads can appear in same search
Merchant Center - Answers -an app to manage your Google Shopping products
Elements in a shopping ad - Answers -Product Image
Title
Price
Business Name
Enhancements
"Special Offers"
Product Rating
Google Trusted Store badge
Answers
Micro-Moments - Answers -Consumers search for information instinctively during
"micro-moments" throughout their day
I-Want-to-Know
I-Want-to-Go
I-Want-to-Do
I-Want-to-Buy
Google translates user intent into business results - Answers -Drive sales
Get leads
Increase website visits
Influence consideration
Build awareness
Promote your app
Local advertising - Answers -Most consumers search for things they want to find locally.
4 in 5 consumers want ads relevant to their location
HALF of consumers who perform a search on their smartphone visit a store within a
day.
Mobile advertising - Answers -73% of mobile searches trigger additional action and
conversions
Mobile ads present more opportunities for clicks:
Click to CALL
Click to MAP
Click to DOWNLOAD (for apps)
Search can drive branding - Answers -Search ads:
Increased top-of-mind awareness by 6.6 percentage points
Increased unaided brand awareness by 9.2 percentage points
Ability to target ads - Answers -By Keywords
By Location
By Age
By Language
By Day / Time
By Frequency
By Device
, AdWords minimizes wasted advertising dollars by directly connecting you with your
target audience.
Control your costs - Answers -You only pay for CLICKS.
You set your daily budget.
Turn on/off immediately.
Google Ads Editor - Answers -a free downloadable app to manage campaigns
Campaign Types - Answers -Search
Display
Shopping
Video
App
Google Search Network - Answers -Google
Google Maps
Google Shopping
Google Pay
Ad Formats - Answers -Text Ad
Image Ad
Rich Media Ad
Video Ad
Shopping Ad
Shopping Campaigns and Ads - Answers -More traffic with higher clickthrough rates
(CTR)
Better qualified leads
-Shopping ads have visuals and prices
Retail-centric campaign management
-Shopping ads target product attributes not keywords
Broader Presence
-Shopping and text ads can appear in same search
Merchant Center - Answers -an app to manage your Google Shopping products
Elements in a shopping ad - Answers -Product Image
Title
Price
Business Name
Enhancements
"Special Offers"
Product Rating
Google Trusted Store badge
