University of Phoenix
Dat/565 Data Analysis and Business Analytics
Report Objective
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, The objective of this report is to analyze and understand the data collected by Pastas Us,
inc. to make an effective recommendation for future growth of the company as well as their
current and future marketing position. This report will also allow us to capture data that can be
investigated to determine the relationship between several variables such as age, income, and
education levels, the primary goal is to determine which variable is most effective to help
increase profit and potential sales
Nature of current data
This report utilized data from 74 different Pastas R Us restaurants, the data collected
analyzes the average percentage of adults with degrees, the income and age median, and
sales/growth percentages as it relates to the company loyalty card program.
Descriptive statistical findings
We found that the median age of customers in the 3-mile radius of Pastas R Us
restaurants is between 35 years old. The median income of households within the 3-mile radius is
62757 Additionally, 27 % or more of the adult population within the 3-mile radius is college
educated.
Analysis of Demographic Variables and Recommendations for Pastas R Us, Inc. In our
comprehensive analysis, we delved into the relationships between demographic variables and
key business metrics for Pastas R Us, Inc. Our findings provide valuable insights into the factors
influencing sales per square foot, loyalty card usage, and sales growth. Below is a breakdown of
our observations and recommendations. The mean and median values indicate the central
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