MCS 1000, Chapter 1 (Unit 1 and 2) Questions with complete solution
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Course
MCS 1000
Institution
MCS 1000
MCS 1000, Chapter 1 (Unit 1 and 2) Questions with complete solution
Marketing - correct answer activity of creating, communicating, delivering and exchanging offerings that benefit the organization, its stakeholders and society at large
1. Two or more parties with unsatisfied needs
2. des...
MCS 1000, Chapter 1 (Unit 1 and 2)
Questions with complete solution
Marketing - correct answer ✔activity of creating, communicating, delivering
and exchanging offerings that benefit the organization, its stakeholders and
society at large
1. Two or more parties with unsatisfied needs
2. desire and ability on their part to be satisfied
3. a way of parties to communicate
4. something to exchange - correct answer ✔requirements for marketing to
occur
Market - correct answer ✔people with the desire and ability to buy specific
product
Social Marketing - correct answer ✔designed to influence the behaviour of
individuals in which the benefits od those behaviour accrue to those
individuals or to society in general and not to the marketer
Ultimate consumers - correct answer ✔all people who use the goods and
services purchased for a household
organizational buyers - correct answer ✔maufacturers, wholesalers,
retailers, and government agencies that buy goods and services for their own
use
target market - correct answer ✔one or specific groups of potential
consumers towards which an organization directs its marketing program
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