MCS 1000 Chapter 1 & 2 & 5 Question and answers rated A+
Selling offers - correct answer By definition, which of the following is not considered a marketing activity?
Social Marketing - correct answer Marketing that is designed to influence the behaviour of individuals in which the benefi...
MCS 1000 Chapter 1 & 2 & 5 Question
and answers rated A+
Selling offers - correct answer ✔By definition, which of the following is not
considered a marketing activity?
Social Marketing - correct answer ✔Marketing that is designed to influence
the behaviour of individuals in which the benefits of the behaviour accrue to
those individuals or to the society in general and not to the marketer is
Organizational buyer - correct answer ✔The Canadian federal government
may be considered what type of marketing buyer?
Marketing - correct answer ✔An organizational function and a set of
processes for creating, communicating, and delivering value to customers and
for managing customer relationships in ways that benefit the organization and
its stakeholders
Marketing - correct answer ✔The activity for creating, communication,
delivering and exchanging offerings that benefit the organization, its
stakeholders, and society at large is referred to as
other organizations, suppliers, shareholders (owners), and customers - correct
answer ✔The four outside stakeholder groups that exert important direct
influences on an organization consists of:
Penetration - correct answer ✔The four controllable marketing mix factors
include all of the following except:
Product, place, promotion, and price - correct answer ✔What are the 4 p's?
,The marketing mix or controllable factors - correct answer ✔The four P's are
commonly known as:
Environmental factors - correct answer ✔Forces that are largely beyond the
control of the marketing department and its organization are called:
Social, competitive, technological, political, economic - correct answer
✔What are the five major environmental factors in marketing?
Customer value - correct answer ✔The unique combination of benefits
received by targeted buyers that include quality, price, convenience, on-time
delivery, and both before-sale and after-sale service
Customer relationship value - correct answer ✔The process of building and
developing long-term relationships with customers by delivering customer
value and satisfaction is known as:
Marketing program - correct answer ✔A plan that integrates the elements of
the marketing mix to provide goods, services, or ideas to the consumer and
prospective buyers is referred to as:
Marketing program - correct answer ✔After an assessment of needs, a
marketing manager must translate ideas from consumers into concepts for
products that a firm may develop
, Interactive marketing concept - correct answer ✔an electronic two-way
communication between buyer and seller in which the buyer can control the
kind and amount of information received from the seller.
The organization itself - correct answer ✔According to the societal marketing
concept, who is most important in deciding what needs and wants are good
for consumers in the long-run?
macromarketing - correct answer ✔The societal marketing concept is most
closely related to:
interactive marketing - correct answer ✔Two-way electronic communication
between buyer and seller in which the buyer can control the kind and amount
of information received from the seller is known as:
macroeconomics - correct answer ✔The discipline that addresses broad
issues such as whether marketing costs too much, whether advertising is
wasteful, and what resource scarcities and pollution side effects result from
the marketing system is called:
ultimate consumers - correct answer ✔Individuals who use the goods and
services purchased for a household are
Ethics - correct answer ✔are moral principles and values and serve as
guidelines on how to act correctly and justly
needs - correct answer ✔When a person feels physiologically deprived of
basic necessities, such as food, clothing, and shelter, they are missing critical
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