MCS1000 Chapter 6 Questions with complete solution
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Course
MCS 1000
Institution
MCS 1000
MCS1000 Chapter 6 Questions with complete solution
Evaluative criteria in the consumer decision process are most similar to what? - correct answer Organizational buying criteria for business buyers
Several people in an organization participate in the buying process. The individuals in this...
MCS1000 Chapter 6 Questions with
complete solution
Evaluative criteria in the consumer decision process are most similar to what?
- correct answer ✔Organizational buying criteria for business buyers
Several people in an organization participate in the buying process. The
individuals in this group, called a __________, share common goals, risks,
and knowledge important to a purchase decision. - correct answer ✔Buying
centre
Organizational buyer buy goods and services for which two reasons? - correct
answer ✔1. For resale
2. For their own use in a business function
Which of the following are ways that businesses might use NAICS-coded
information? - correct answer ✔1. To study market share
2. To determine the classification of current customers
3. To study demand for products
Person who affects the decision, often by helping define specifications -
correct answer ✔Influencer
Person who has formal authority and responsibility to select the supplier -
correct answer ✔Buyer
Person who actually uses the product - correct answer ✔User
, Person who controls the flow of information - correct answer ✔Gatekeeper
Some organizations, known as _________ firms, reprocess a product or
service they buy before selling it again to the next buyer. - correct answer
✔Industrial
One way the NAICS classification system is useful to business marketers is
that it allows the firm to - correct answer ✔Find the NAICS code for current
customers and then obtain NAICS lists for similar customers.
Organizational buying behaviour is the decision-making process used to -
correct answer ✔1. Identify, evaluate and choose among alternatives
2. Establish the need for products and services
Industrial, reseller, and government markets are the three categories of
_______ buyers. - correct answer ✔Organizational
__________ marketing is the marketing of goods and services to companies,
governments, and not-for-profit organizations for use in the creation of goods
and services that they can produce and market to others. - correct answer
✔Business
Straight rebuy, modified rebuy, and new buy are the three types of - correct
answer ✔Buy classes
Retailers and wholesalers are organizational buyers that are part of which
market? - correct answer ✔Reseller
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