How to connect effectively with a target market using the right message, promotion and channel.
Go to market strategy
Effective marketing techniques
How to connect with your target market
Using Generative AI in Marketing
● What is your product or service?
● What is the benefit for the customer?
● How are you different from the competition?
● What is your competitive advantage?
● Does it align with the customer’s needs?
BVP: Create
A compelling business value proposition should be customer-centric, persuasive, and
communicate the unique value that a business offers, ultimately influencing customers’
decision-making process.
Why should they choose your product or service?
A great product does not matter if you do not have sales.
Your product or service is ready for the market
NOW WHAT?
, ● Social Media & Digital
● Public relations: press event, product reviews, media reviews,
● Journalist
● Website
● Stores
● Television
● Influence
● Paid search
Promotion is not one size fits all.
● Who is my target market?
● What are my marketing goals?
● What channels do my competitors use?
● Where does my target market spend their time?
● What is my budget for marketing?
● What metrics are available for tracking?
● Can I create engaging content for each channel?
Personas
, Effective Digital Marketing Techniques
● Search Engine Optimization (SEO)
● Social Media Marketing
● Guerilla marketing
● Viral marketing
● Influencer
● Content marketing
(1) Search Engine Optimization (SEO)
● Increasing traffic to your website through organic search results
● No Cost / Low Cost Option
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card or Stuvia-credit for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller alexperez. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for $11.49. You're not tied to anything after your purchase.
