Bus1440 - Study guides, Class notes & Summaries

Concepts of globalization and international trade, examining their impact on economies, businesses, and societies from a macro perspective Globalization How global trade works Impact from global trade

Roles and responsibilities of business in society, focusing on the evolution of corporate social responsibility from the Triple Bottom Line concept to the more comprehensive ESG (Environmental, Social, and Governance) framework Triple Bottom Line Environmental, Social and Governance

Business strategy, examining successful approaches employed by well-known companies and analyzing why some businesses thrive while others fail Key concepts like competitive positioning, red and blue ocean using real-world examples to illustrate how effective strategies can lead to long-term success in dynamic market environments Why strategy is important in business Strategic vs Tactical decisions Competitive advantage Blue & red oceans

The "nuts and bolts" of a business and explore the key financial terms and tools used in startups and business. Key financial business terms Financial statements Break even analysis How to calculate a burn rate and why it is important

The steps required to starting a business. Building a team & culture Protecting intellectual property How to fund a business How to select a business structure Product fit

How to connect effectively with a target market using the right message, promotion and channel. Go to market strategy Effective marketing techniques How to connect with your target market Using Generative AI in Marketing

The fundamentals of a good pitch and identifying how to craft a pitch based on the target audience. How to develop an effective Kickstarter video How to gather and apply primary and secondary research Storytelling

Marketing frameworks: What is marketing and why it is important. How marketing is used in business Market segmentation 4 Ps of marketing What makes an effective business value proposition

Overview of 5G What 5G is, its important features, the problem(s) it solves, and how it works Potential business applications for 5G Risks, challenges, and potential unintended consequences associated with 5G

Overview of geoengineering What geoengineering is, its important features, the problem(s) it solves, and how it works Potential business applications for geoengineering Risks, challenges, and potential unintended consequences associated with geoengineering