Correct And Verified Answers
Defineipositioningiadvantagei-iCorrectiAnswer-
Refersitoihowitheibrokerageiisiperceivedibyiclientsiini
relationitoicompetingibrokerages.i
"imageiofitheibrokerage"
Positioningiisiinirelationitoiotheribrokeragesioperati
ngiinitheisameienvironment
Imageiisitheiclientsiperceptioniofitheibrokerage
Threeiwaysiaibrokerageicanibeipositionediinirelationit
oiitsicompetitioni-iCorrectiAnswer-
1.iLowiorihighipriced
2.iLowiorihighiserviceiqualityi
3.iFasteritoisettleiclaims
Defineidifferentialiadvantagei-iCorrectiAnswer-
Refersitoianyifeature,iservice,ioriproductiofferedibyith
eibrokerageiwhichidifferentiatesiorifromiothers.iProv
idesianiadvantageibecauseiclientsideemiitiasibeingiim
portantitoithem.
Threeiwaysiaibrokerageimayihaveiaidifferentialiadvan
tagei-iCorrectiAnswer-
1.i24ihouriaccessiviaitechnologyi
2.iSuperioriclientiservicei
3.iLargeivarietyiofiservicesioriproducts
Componentsiofiaimarketingiactioniplani-
iCorrectiAnswer-1.iFinancialiSchedulesi
2.iTimetablei
3.iEvaluationiprocedure
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, FinancialiSchedulesi-iCorrectiAnswer-
Partiofimarketingiactioniplani
Businessianalysisiwithiforecastedisales,iexpensesiand
iproducts.iOutlinesiaibudgetiandibreakdowniofiresour
cesineededitoiachieveivariousiobjections.
Timetablei-iCorrectiAnswer-
Partiofimarketingiactioniplan
Schedulesiandiclarifiesiwhenivariousiactivitiesiwillibe
icarriediout
EvaluationiProceduresi-iCorrectiAnswer-
Partiofimarketingiactioniplan
Outlinesiwhatiwillibeimeasurediandihow/
wheniperformanceiwillibeievaluated
Mustimeasureilevelioficlientisatisfactioniandistrengt
hioficlientirelationships
Purposeiofimarketingisegmentationi-
iCorrectiAnswer-Dividingitotalimarketiintoisub-
marketsitypicallyibasedionicharacteristicsilikeigeogr
aphy,idemographics,ietc
Top-downimarketisegmentationi-iCorrectiAnswer-
Startiwithitheimassimarketiandidivideiitiintoismalleris
egments
Bottomidownimarketisegmentationi-iCorrectiAnswer-
Startsiwithiinformationiaboutiindividualiclientsiandid
efinesisegmentsibasedionithoseicharacteristics
Allowsimarketersitoidevelopiaicleareripictureiofisegm
entsicurrentlyibeingiservedianditheitypesioficlientsitoi
targetiinitheifuture
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