BUSN219 Marketing Fundamentals
Final Exam Review (Qns & Ans)
2025
1. Which of the following best describes the "4 Ps" of
marketing?
A. Product, Price, Promotion, People
B. Product, Price, Promotion, Place
C. Product, Price, Process, Partnership
D. Product, Price, Public Relations, Packaging
ANS: B. Product, Price, Promotion, Place
Rationale: The "4 Ps" framework defines the fundamental
elements of a marketing strategy.
2. What is the primary purpose of market segmentation?
©2025
, A. To eliminate competitors
B. To identify distinct groups of customers with similar needs
C. To expand a business internationally
D. To improve employee productivity
ANS: B. To identify distinct groups of customers with
similar needs
Rationale: Market segmentation helps businesses target
specific customer groups effectively.
3. Which type of pricing strategy focuses on setting prices based
on competitors' prices?
A. Value-based pricing
B. Penetration pricing
C. Competition-based pricing
D. Cost-plus pricing
ANS: C. Competition-based pricing
Rationale: This strategy relies on industry standards and
competitor benchmarks.
4. What is the purpose of conducting a SWOT analysis in
marketing?
A. To measure customer satisfaction
©2025
, B. To evaluate strengths, weaknesses, opportunities, and threats
C. To identify potential acquisition targets
D. To develop financial forecasts
ANS: B. To evaluate strengths, weaknesses, opportunities,
and threats
Rationale: SWOT analysis helps identify internal and external
factors affecting marketing strategies.
5. Which of the following is NOT an element of the promotional
mix?
A. Advertising
B. Public Relations
C. Supply Chain Management
D. Personal Selling
ANS: C. Supply Chain Management
Rationale: The promotional mix includes communication
methods, not logistical processes.
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Fill-in-the-Blank Questions
©2025
, 6. ________ refers to the process of developing a unique brand
identity in customers' minds.
ANS: Positioning
Rationale: Positioning differentiates a brand and establishes its
value in the market.
7. The __________ curve illustrates the adoption process of new
products over time.
ANS: Product life cycle
Rationale: The product life cycle tracks the stages from
introduction to decline.
8. In digital marketing, __________ involves using targeted
keywords to improve website visibility.
ANS: Search Engine Optimization (SEO)
Rationale: SEO enhances website rankings in search engines.
9. A ________ strategy involves setting a high price for a
product to maximize profits initially.
ANS: Skimming pricing
Rationale: Skimming is common for innovative or premium
products.
©2025
Final Exam Review (Qns & Ans)
2025
1. Which of the following best describes the "4 Ps" of
marketing?
A. Product, Price, Promotion, People
B. Product, Price, Promotion, Place
C. Product, Price, Process, Partnership
D. Product, Price, Public Relations, Packaging
ANS: B. Product, Price, Promotion, Place
Rationale: The "4 Ps" framework defines the fundamental
elements of a marketing strategy.
2. What is the primary purpose of market segmentation?
©2025
, A. To eliminate competitors
B. To identify distinct groups of customers with similar needs
C. To expand a business internationally
D. To improve employee productivity
ANS: B. To identify distinct groups of customers with
similar needs
Rationale: Market segmentation helps businesses target
specific customer groups effectively.
3. Which type of pricing strategy focuses on setting prices based
on competitors' prices?
A. Value-based pricing
B. Penetration pricing
C. Competition-based pricing
D. Cost-plus pricing
ANS: C. Competition-based pricing
Rationale: This strategy relies on industry standards and
competitor benchmarks.
4. What is the purpose of conducting a SWOT analysis in
marketing?
A. To measure customer satisfaction
©2025
, B. To evaluate strengths, weaknesses, opportunities, and threats
C. To identify potential acquisition targets
D. To develop financial forecasts
ANS: B. To evaluate strengths, weaknesses, opportunities,
and threats
Rationale: SWOT analysis helps identify internal and external
factors affecting marketing strategies.
5. Which of the following is NOT an element of the promotional
mix?
A. Advertising
B. Public Relations
C. Supply Chain Management
D. Personal Selling
ANS: C. Supply Chain Management
Rationale: The promotional mix includes communication
methods, not logistical processes.
---
Fill-in-the-Blank Questions
©2025
, 6. ________ refers to the process of developing a unique brand
identity in customers' minds.
ANS: Positioning
Rationale: Positioning differentiates a brand and establishes its
value in the market.
7. The __________ curve illustrates the adoption process of new
products over time.
ANS: Product life cycle
Rationale: The product life cycle tracks the stages from
introduction to decline.
8. In digital marketing, __________ involves using targeted
keywords to improve website visibility.
ANS: Search Engine Optimization (SEO)
Rationale: SEO enhances website rankings in search engines.
9. A ________ strategy involves setting a high price for a
product to maximize profits initially.
ANS: Skimming pricing
Rationale: Skimming is common for innovative or premium
products.
©2025
