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AS Business Studies - Unit 1 The Competitive Business £7.49
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AS Business Studies - Unit 1 The Competitive Business

This bundle provides notes on CCEA Unit 1, The Competitive Business, including super summaries. The total of all the notes individually is £180, purchase the bundle for £90 and enjoy the lower price but all the same notes!

25 items

Summary Competition

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This summary provides a definition of competition, what affects the level of competition and looks at the role of the Competition Commission and other relevant bodies.

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Forms of Business - Partnerships

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A look at the advantages and disadvantages of operating as a partnerships and sole trader.

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Franchise

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A look at the advantages and disadvantages as operating as a franchise and a franchisor.

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Private + Public Limited Companies

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A look at the advantages and disadvantages as operating as a public or private limited company.

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Central Purpose of Business Activity

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A look at what is added value, competitive advantages and what is a good.

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Competition

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A summary of competition and the role of the competition commission.

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Types of Integration

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A look at the advantages and disadvantages of horizontal and vertical integration along with conglomerate integration.

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Job and Batch Production

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A summary of the advantages and disadvantages associated with job and batch production.

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Investment and Productivity

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A look at production, what investment will do for a business and economies of scale.

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Market and Market Forces

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A look at what is a market, with advantages and disadvantages of a niche and mass market.

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Summary Market Structure

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A look at the different types of markets including: duopoly, monopoly, perfect competition, oligopoly and competitive market.

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Markets

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A summary of markets.

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Markets

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A look at e-commerce from the business and customer's perspective. Demand and supply including demand and supply curves, with an in-depth explanation of the diagrams. Price Dis-Equilibrium and Price Determination is included. Conditions of Supply and Demand included. Price Elasticity of Demand with ...

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Demand and Supply

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A summary of supply and demand curves, the conditions of supply and demand. Summary of excess demand and excess supply and its affects on the demand and supply curves. Price Determination.

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Ansoff Matrix, PESTLE and SWOT

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A look at PESTLE, Ansoff and SWOT analysis, along with diagrams and advantages and disavantages.

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Market Segmentation

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A look at market segmentation, geographyic segmentation, demographic segmentation, geo-demographic segmentation and market targeting.

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Primary and Secondary Research

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A look at the advantages and disadvantages of primary and secondary research.

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Sampling Methods

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A look at random sampling, quota sampling, cluster sampling and stratified sampling.

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Distribution

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A look at the methods of distribution e.g. air, rail, with analysis of each method via advantages and disadvantages.

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Typesof Research

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A look at the various methods of research e.g. surveys, focus groups, consumer panels, test marketing, interviews, observation and store loyalty cards.

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Advertising and Sales Promotion

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A look at various promotion and advertising methods including, price reductions, discounts, loss leaders, competitions, coupons, free figts, Point of Sale Displays, Loyalty Cards, Sponsorship, Public Relations,

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Market Plan and Ansoff

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A step by step look at constructing a market plan, types of marketing objectives, advantages and disadvantages of a market plan, marketing budget and ansoff matrix.

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Marketing Mix

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A look at the 7P's of the marketing mix, including types of pricing, promotion and marketing.

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SWOT

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A look at an example of a SWOT analysis by using McDonalds.

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Quality Management

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A look at what is quality, how quality is measured and the various standards including: EFQM, ISO 9000 and benchmarking.

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