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Unit 29 - M3 Nike (Understanding Retail) Btec Business Level 3

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May 29, 2021
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Written in
2019/2020
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Nike’s customer service and sales techniques over the years …




Understanding Retailing
Unit 29 – M3



Nike have developed their who typically do not usually
approach towards selling have a lot of excess money
techniques and customer to spend on luxuries.
service in many ways. The Customers subscribed to
company began offering all Nike receive information
year round 10% discount to about new Nike products,
university and college exclusive discounts and
students through the upcoming events. Once
company ‘UNiDAYS’ in subscribed customers will
2013. This enables receive on average 1-2
customers in an age range emails per week.




Nike is a global corporation which operates in over 30 countries it
was founded in 1964. They specialises is in the designing,
manufacturing, and marketing of footwear, clothing, accessories
and equipment.




Emails are available in asked question’ section
multiple languages such customers can select either
as English, French, a thumbs up or thumbs
German, Italian and down to answer the
Spanish, this is in order to question whether the
adapt to the preference of advice given was helpful.
the customer. As a way of As an extension of this
ensuring they are customers are able to
providing excellent provide additional feedback
customer service, under on how Nike can improve
each question answered their services and products.
as part of the ‘Frequently
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