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Media Studies | CSP 'The I' Summary | A Level AQA £3.49   Add to cart
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Media Studies | CSP 'The I' Summary | A Level AQA

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A summary of CSP 'The I' including only important and necessary information ie. written in bullet points. Sections include: general information, media industries, comparison to CSP 'The Daily Mail', advertisement analysis, example front page analysis, exam question & planned answer.

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Document information

  • June 14, 2021
  • 4
  • 2020/2021
  • Summary

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By: abigail_heather • 1 year ago

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The I -

- British national morning newspaper - daily & weekly
- Founded 2010
- Sister paper to ‘The Independent’
- Political alignment - liberalism / claims to be politically balanced
- Owned originally by the ‘Independent Digital News & Media’, now owned by ‘The Daily Mail &
General Trust’
- Tabloid format

Industries -

- Previously owned by Johnston Press
- Does not challenge the ideologies of daily mail readers as it is now owned by DMG
^ journalism may increase / opportunity to improve

- Horizontal integration - lowered quality, less competition, limited viewpoints

- Regulation - suitable information, safety of audience, relevance
^ regulation of extremist views, quality journalism, ownership - prevention of monopolies

- Duty of care to report information in the public interest

- IPSO - independent press standards organisation
- Impress - independent monitor for the press - fully compliant with the recommendations of
the Leveson inquiry - hold institutions accountable

- Curran & Seaton - power without responsibility

Audience -

- Target audience: lapsed readers - those with temporary lack of focus or judgement - of all ages,
& commuters without time

Comparison -

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