BTEC LEVEL 3 90 CREDIT DIPLOMA IN BUSINESS
Unit 4: Business Communications
P1: Explain the types of business information, their sources and purposes.
Types of Information Sources Purpose
Verbal Information- this information is defined 1. Recordings – Internal HSS Hire can use this type of information in their morning
as face-to-face communication or 2. Phone Calls – Internal meetings to discuss targets and progress with their staff, to
communication in which speech is shared 3. Meetings- Internal deal with customer queries and book appointments that
between two or more persons. This information may have to be confirmed over the phone and meeting with
prevents misunderstandings from developing. the bank manager to discuss the profits and loss. The
Other than a face-to-face conversation, sharing purpose of this information process in the business is to
information over telephone is always useful if provide information, confirm arrangements, make a
one cannot meet in person. Verbal request, give instructions or promote an idea in the
Communication is one of the best and most business.
effective ways to share/transfer information
within a business environment.
Witten Information- This information comes in 1. Emails- Internal/External HSS Hire can use this information in their morning
the forms of a combination of characters such 2. Letters- Internal/External meetings if they would like to share information with their
as alphabetical and numerical symbols which 3. Documents- Internal staff, which they can refer to. They can also use it to contact
are produced into a message to display 4. Annual reports- Internal customers when dealing with customers queries and
words/sentences. This information may cause 5. Financial Data- Internal confirming appointments, completing paperwork,
confusion if it is not produced in a clear and 6. Marketing Reports- Internal contacting existing business customers to discuss future
concise way for the receiver to understand and business and when meeting with the bank manager. This
they may not be able to perform effectively in information process allows for persons to have permanent
the company. However, this is a useful way to records to allows easy access and will allows to business to
communication because it allows one to reach more people at once.
interact with a large number of people at once.
On-screen information- this is defined as 1. Research- External HSS Hire can use this type of information in their morning
information which is displayed on the 2. Government Statistics- meetings and when meeting with the bank manager if they
screen/monitor of an electronic device. It External would like to use a presentation to display information to
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