o Personal career development
o Education
o Life changing
Questions for Strengths
o Advantages over others?
o What you do better than others?
o Personal resources can you access?
o What other see as your strengths?
o What achievements you’re proud of?
o What values you believe in that others fail to see?
o Part of a network no one else is involved in?
If so, what connections do you have?
Questions for Weaknesses
o What task do you avoid?
o What others see as your weaknesses?
o Are you confident in your education?
If not, where are your weakness?
o What are your negative work habits?
o What personality traits that hold you back in your field?
o What weaknesses others see that you don’t?
Opportunities
o Technology that can help you
o Industry growing?
o Network of contacts
o Future trends
o Competitors failing at something
o Is your company needed?
o Do customers complain about your company?
If so, create an opportunity.
Threats
o Obstacles
o Competing for customers
o Industry changing
o Technology changing threaten idea
o Weaknesses lead to treats