Business Plan
Newtown Technical Support
Hendidley Way,
Newtown, SY16 2AH, Wales
https://www.newtowntechnical.com
Version 8.25.05.21
25/05/2021
Prepared by Email Date
Ryan Griffiths 25/05/2021
Page 1
, Contents
Business Summary.................................................................................................................................3
Our Company.....................................................................................................................................3
Mission Statement.............................................................................................................................3
Vision Statement...............................................................................................................................3
The Challenge........................................................................................................................................3
Problem.............................................................................................................................................3
Opportunities.....................................................................................................................................3
Risks...................................................................................................................................................4
Situational Analysis................................................................................................................................4
Concept..............................................................................................................................................4
Customers..........................................................................................................................................5
Competitors.......................................................................................................................................5
Compatibility.....................................................................................................................................5
Content..............................................................................................................................................6
Cash...................................................................................................................................................6
Swot Analysis.....................................................................................................................................6
Research................................................................................................................................................7
Purpose and Objectives.....................................................................................................................7
Planning data to be collected............................................................................................................7
Methods of collection........................................................................................................................7
Research sample size.........................................................................................................................8
Research findings...............................................................................................................................8
Conclusions........................................................................................................................................8
Recommendations.............................................................................................................................8
Limitations.........................................................................................................................................8
Marketing Goals....................................................................................................................................8
Short term Goal.................................................................................................................................8
Long term Goal..................................................................................................................................8
Target Market........................................................................................................................................9
Demographic.....................................................................................................................................9
Psychographic....................................................................................................................................9
Marketing Strategy................................................................................................................................9
Unique Selling Proposition.................................................................................................................9
Page 2
Newtown Technical Support
Hendidley Way,
Newtown, SY16 2AH, Wales
https://www.newtowntechnical.com
Version 8.25.05.21
25/05/2021
Prepared by Email Date
Ryan Griffiths 25/05/2021
Page 1
, Contents
Business Summary.................................................................................................................................3
Our Company.....................................................................................................................................3
Mission Statement.............................................................................................................................3
Vision Statement...............................................................................................................................3
The Challenge........................................................................................................................................3
Problem.............................................................................................................................................3
Opportunities.....................................................................................................................................3
Risks...................................................................................................................................................4
Situational Analysis................................................................................................................................4
Concept..............................................................................................................................................4
Customers..........................................................................................................................................5
Competitors.......................................................................................................................................5
Compatibility.....................................................................................................................................5
Content..............................................................................................................................................6
Cash...................................................................................................................................................6
Swot Analysis.....................................................................................................................................6
Research................................................................................................................................................7
Purpose and Objectives.....................................................................................................................7
Planning data to be collected............................................................................................................7
Methods of collection........................................................................................................................7
Research sample size.........................................................................................................................8
Research findings...............................................................................................................................8
Conclusions........................................................................................................................................8
Recommendations.............................................................................................................................8
Limitations.........................................................................................................................................8
Marketing Goals....................................................................................................................................8
Short term Goal.................................................................................................................................8
Long term Goal..................................................................................................................................8
Target Market........................................................................................................................................9
Demographic.....................................................................................................................................9
Psychographic....................................................................................................................................9
Marketing Strategy................................................................................................................................9
Unique Selling Proposition.................................................................................................................9
Page 2
