COM1501_ EXAM DISCUSSIONS 2021.

COM1501_ EXAM DISCUSSIONS 2021. Fundamentals Of Communication. We hear a lot about Mass Media and Electronic Mass Media. What exactly do they mean? the word Mass means the masses or a large number of people. Media is any form of instrument that conveys messages. So Mass media is a medium or instrument that conveys messages to large numbers of people. Examples of mass media are: newspapers, radio, television, printed books produced on a large scale and film. The most important inventions are are electricity and the telegraph. Before this, people would send messages to each other via a messenger on horseback. When electricity was invented, all that changed. People were now able to go to the Post office and send a telegram to each other. I remember sending a telegram to someone when i was very young. I went to the post office and asked the lady what was the procedure to send a telegram. she said I should write out my message and put a full stop after every word. That was really weird. so a message would look something like this: Meet. me. at. the. corner. of. merrivale. and. fourth. street. important. end. Or something to that effect. Once the telephone was invented, all that changed. People could now talk to each other on the telephone. They had to route the call via an operator. I would have loved that job. Imagine being able to listen in on conversations....I can just imagine what I would hear. All those gossipy aunties....hehe Please read through the paragraphs on pages 7 and 8 and make your notes. Radio, Film & Television by M ANSARI - 5 May 2021 @ 19:44 Today, I will discuss the 3 main Electronic Mass Media: Radio How did the concept of radio come about? Guglielo Marconi invented the wireless telegraph and this allowed signals to be transmitted without electric wires In 1906, a Canadian Professor broadcast a musical programme from his lab. 1908, Lee De Forest demonstrated the transmission of a human voice from the Eiffel Tower in Paris 1912 the first licenced radio station started transmission in America After the First World War, radio was used to braodcast message to large audiences. 1928 - a number of large networks were operating in America. 1922 - The BBC WAS ESTABLISHED By the 1930's, radio was the central medium for sending messages. Film this started with the invention of photography. 1985- the first projected images were demonstrated by the Lumiere Brothers By the early 20th Century, the movie camera and projector were available. The golden age of film in Ameria was from 1930 to the late 1940's Television Developments in film and radio let to televison being born. Televison was demonstrated in london in 1926 The BBC started operating in 1936 Televison started in America in 1940 Televsion came to south africa in about 1976. What is the information age? Internet and email by M ANSARI - 10 May 2021 @ 18:22 Please don't forget that you must study both the textbook and the study guide and make your notes from both these sources. My notes are not comprehensive by any means and you should not go by my notes alone. Today, I will start discussing the last stage in the History of Communication: The Information Age My question to you is What age are we in currently? To those that say Information age or Digital age, you are right. A very important point to note is that each stage in the History of Communication is not exclusive and does not take the place of another Stage. Example, the age of print did not replace the age of speech and language. We still communicate via speech and language and through print. We also still use radio, television and film as mediums of communication even though we now have the internet and email. So nothing becomes absolete. In the information age, we see the invention of the internet and email which was a huge discovery. It now meant that we had a lot more information at our disposal. We could read books on our laptops and pcs, we could send messages to family and friends. Doing business globally became easier. People were able to do business on the go and work from home. The world became smaller as people were able to keep in touch with others around the world. However, this type of communication also made it easier for criminals to carry out their trade. It opened up the Dark web where human traffickers and smugglers could trade. Porn became accessable to everyone - adults and children alike, The sad fact is that whenever man invents something to make life easier for the population, the criminal element uses this same invention to ply their trade and bring misery to others. There are many questions in the assignment on this section. Please pay attention to page 20-21 in the study guide regarding Emoticons. Know all of the emoticons. Please bear in mind that www stands for world wide web. Read the section thoroughly and make your notes. Use the graphic organiser I uploaded and you will have all 5 stages on 1 page. It will make it easy for you to study for the exams Newgroups, teleconferencing, telecommuting by M ANSARI - 12 May 2021 @ 18:34 Today, I will discuss newsgroups and chatrooms, teleconferencing, audioconferencing, telecommuting. What are newsgroups and chatrooms? It is important that you know the defintion of each of these concepts. A newsgroup is an online space that people with similar interests gather. To gain access to a newsgroup, you need to subscribe to a service provider like Usenet. Chatrooms - Telegram and Viber are examples of chatrooms. Teleconferencing - people hold a meeting that are in different locations - There are at least six types of teleconferencing: audio, audiographic, computer, video, business television (BTV), and distance education. Audio conferencing is where two or more people in different locations use technology like a conference bridge to hold an audio call. Audio conferencing is different from a traditional phone in in that all participants dial into a central system that connects them instead of directly dialing each other. Video conferencing is a technology that allows users in different locations to hold face-to-face meetings without having to move to a single location together. Telecommuting is an employment arrangement in which the employee works outside of the employer's office. Often this means working from home or at a location close to home, such as a coffee shop, library, or co-working space. The first four purposes by M ANSARI - 17 May 2021 @ 18:20 Today, I am going to discuss why we communicate. Everytime we communicate, we do it for a reason. There is a message we need to send out. That message may be that we are sick, angry, frustrated, happy or we may want something. Whatever it is, there is a PURPOSE to our communication. It really does not matter whether the communication is verbal by way of speech or nonverbal by way of signs or body language. The Purposes of Communication are: 1. Physical and Psychological needs 2. Relationships 3. Our sense of self. 4. Information 5. Decision Making 6 Persuasion You must know all 6 for the exams. The first purpose of communication is to satisfy your physical needs. Think of a newborn baby. What does he do when he is hungry? Cry Needs a nappy change? Cry cold? Cry happy? gurgle Get the picture?? Just like a baby makes his needs known by crying, so too do people make their needs known by asking for food, water, shelter etc. Psychological needs - we communicate when we want love, relationships, understanding etc. Man is a social being and cannot live without relationships at some level. Research has found that those that live alone have a shorter life span than those in relationships. The second purpose is relationships . We communicate when we want a relationship with someone. We make a connections, tell them how we feel. We dress better, smell better and make an effort to communicate. The third purpose is our sense of self - we use communication to get a sense of who we are. We talk to others, get feedback, ask questions to get insight into who we are and how others respond to us. The fourth purpose is Information - Information is very important. This is how we learn. We get information through observing others, conversations and through media like books, television etc. Read about this in your text book and study guide and make your own summaries. Basically, you need to know each purpose and what they are used for. The second 2 purposes by M ANSARI - 19 May 2021 @ 18:54 On Monday, we started Chapter 2: The Functions of Communication I discussed the first 4 purposes of Communication, namely: a) physical and psychological nees b) Relationships c) Our sense of self d) Information Today I will discuss the last 2 purposes which are Decision Making and Persuasion. Decision Making Some decisions are made unconsciously while others are made consciously. When we make unconscious decisions like breathing, we don't need to think about it. It comes naturally. Other decisions like where you will live, what you will study etc, you make consciously. Before we make these decisions, we make read to get information, talk about it to an expert or a professional person and then make a decision AFTER we have educated ourselves on the matter. Persuasion We communicate when we want to persuade others to fall in line with our way of thinking, like when you want a certain gift, or go on holiday. Companies also use persuasion to sell their products. Now that we live in the information age, we are bombarded constantly with persuasive messages via the internet, social media, newspapers, television etc. Please start making your summaries and put them on a graphic organiser. I have attached a graphic organiser so you can just add in your information. If you have any questions, please post. If you don't have a question, please post a comment on your progress. Brief discussion of the theory by M ANSARI - 24 May 2021 @ 18:43 Last Monday and Wednesday, I discussed the purposes of communication. You also need to know the Effects of communication. There are 2 effects: 1. Intentional effects - when your intended message is received in the manner you intended it to be received for example, you smile and tell someone how lovely they look and they look please and thank you for it. 2. Unintentional effects - when your intended message is received in an unexpected way e.g. you tell someone "You look beautiful today"and they retaliate angrily "Oh, I look beautiful TODAY?" Does it mean, I don't look beautiful on other days? Does this sound familiar? lol Now we come to Maslows Theory of Needs Maslows theory is well known. He was a psychologist and he based his theory on a human beings 5 basic needs: 1. survivial 2. Safety 3. social 4. esteem 5. self actualisation Maslow felt that in order for humans to change, they need to be motivated to change. This motivation comes from dissatisfaction . Example, if a person feels threatened, he will be motivated enough to move to a safer house, safer area or safer country. Think about what is happening in our country at the moment. How many people feel safe? How many people feel threatened enough to sell up everything and move to another country. What about you, What would motivate you to make a change? Does the Theory pertain to us or not by M ANSARI - 28 May 2021 @ 17:52 Maslow's needs had a hierarchy of levels. It started off with the most basic need which is that of survival. So, the needs are as follows from bottom to the top: survival safety social esteem self actualisation. Survival is the most primitive of all needs. Once the need for survival has been met, the individual then goes on to meet the needs for safety, then social, then esteem and lastly self actualisation. Think about this scenario - a man is on the street. No food, shelter, job or clothers. He begs for a living. He sleeps on the street. some kind soul then gives him a job and a room to sleep in. After a while of saving money, he realises that he isn't living in a safe place, so he moves out into a better area. He continues to improve his lot in life and starts having friends and going out. He meets someone and starts a relationship. All these improvements in his life help him to raise his self esteem. He dresses better, joins a gym or a club and buys a car. He realises that there is a lot more he wants to do to improve his life. He studys and gets a better position or even opens his own business. In this scenario, can you find the different levels? Can you think of the covid situation around the world and apply Maslow's theory to it? Maslows Theory Yay or Nay? by M ANSARI - 28 May 2021 @ 18:07 Have looked at Maslow's theory and the different levels, I must stress that you need to know each level and its place in the hierarchy (the triangle on page 21.) Today, I want you read up on Maslow's theory and think about whether you think that this theory applies to all humans or not. Does it apply to your life, that of your family and your friends? Is Maslow's theory universal - that 's basically the question I am asking. A brief discussion of Packards Theory by M ANSARI - 31 May 2021 @ 18:30 Last week, I discussed Maslow's theory of needs. This week, we will discuss Packard's theory. Packard did research on how people were persuaded to do something or to buy something. This is what advertisers do before they create an ad. They hire psychologists and other experts on human behaviour to come up with a strategy to persuade the consumer to buy their product. These are Packard's needs: 1. Need for emotiional security 2. Need for assurance of worth 3. Need for ego gratification 4. Need for creative outlets 5. Need for love objects. 6. Need for a sense of power. 7. Need for roots. 8. Need for immortality You need to know all 8 needs, the definitions and an example of each. 1. Need for emotional security - in south africa, we have a need to be safe so we buy security products e.g. security gates, alarm systems etc. 2. Need for assurance of worth - people want to be valued for the things they do e.g. a mother wants to be valued for the things she does for her family so she buys the washing powder that says she will be the best mother if she does so. 3. Need for ego gratification - people like to buy products that stroke their ego like using a bank that thinks we are special. 4, Need for creative outlets - a lot of people like being creative so they buy kits that allow them to create stuff. 5. Need for love objects - people crave love and they have pets. they want to buy the best for their pets so they buy the best pet food or best kennel etc 6. Need for a sense of power - e.g fast cars, best cellphone etc 7. need for roots - when people move away from home or live in another country, they feel a yearning for mom;s food or for a sense of home. They buy products that remind them of home. 8. Need for immortality - people buy products that help their family's after their death or help them live a longer life e.g insurance policies, funeral policies and supplements etc. I would like you to do a comparison of Maslow's and Packard's needs. We will discuss this on Wednesday. Comparison between Maslows and Packards theories by M ANSARI - 2 Jun 2021 @ 18:20 I discussed Maslows and Packard's needs seperately. Now lets put them together and compare. Maslows Packards 1. Survival 1 emotional security 2. Safety 2, reassurance of worth 3. Social 3. ego gratification 4. Esteem 4 creative outlets 5. Self actualization 5. need for roots 6 Immortality 7. love objecs 8 sense of power Now you see that Maslows has 6 needs and Packard has 8. Which would you say are similar and which are different? Similarities betweeen the 2 theories by M ANSARI - 4 Jun 2021 @ 18:10 On wednesday, we discussed both Maslow's and Packard Theories It is important to know the similarities between both these theories. Please draw a comparison and post it here. I will give you an example: Maslow states that people have a need for safety and Packard says that when you appeal to man's need for emotional security, he will buy your product. Here the similarities are between the need for safety and the need for emotional security. What other similarities can you draw?