Lecture notes
The Market Theme 1: Meeting Customer Needs
- Institution
- PEARSON (PEARSON)
This document contains the notes for Theme 1: Marketing and People under that Section 1.1 Meeting Customer Needs. It has all the essential notes of the section. It describes about: 1. Niche and Mass Marketing 2. Market Size 3. Market Share 4. Dynamic Markets 5. How Competition affects Market
[Show more]