History of graphic communication examination
Jan Tschichold
⁃ Changed from modernist to traditional design
⁃ Born on 2 April 1902
⁃ Father was a sign painter and lettering artists
⁃ Sent to teacher training college aged 14, but continues to
study lettering
⁃ Studies at Leipzig in the academy for the Graphic Arts and the
Book Production Trade
⁃ Aged 17, accepted into the class of Prof. Hermann Delitsch -
calligraphy, engraving, wood-engraving
⁃ Studies renaissance writing masters: Palatino and Tagliente
⁃ From 1921-25 he was teaching and working as a freelance
designer
⁃ Title-face; 1923
⁃ Went to the first exhibition of the Bauhaus
⁃ He saw the work of designers and artists from the Bauhaus,
such as Nagy
⁃ Went on to meet many of the leading players in the modernist
movement; such as Manray
⁃ Became a disciple of the modernist movement
⁃ Became a vocal advocate of the movement; wrote key books
and articles
⁃ 1925; ‘typographic monthly’ magazine
Robin Kimross, modern typography, 1992
1. The new typography is orientated towards purpose
2. The purpose of any typography is communication
3. In order to make typography serviceable it requires the inner
organisation of its materials
4. Inner organisation is the limitation to the elemental means of
typography
⁃ Film poster, 1927
⁃ Wasn’t putting into practice all the modernist characteristics in
his work
⁃ Was still producing works with traditional lettering
⁃ Felt that design should be an expression of peoples’ lives
⁃ He wanted to embrace modern ways of doing things
⁃ Said that art should be mass produced for everybody
Paul rand
⁃ Born in Brooklyn, NY (1914)
Jan Tschichold
⁃ Changed from modernist to traditional design
⁃ Born on 2 April 1902
⁃ Father was a sign painter and lettering artists
⁃ Sent to teacher training college aged 14, but continues to
study lettering
⁃ Studies at Leipzig in the academy for the Graphic Arts and the
Book Production Trade
⁃ Aged 17, accepted into the class of Prof. Hermann Delitsch -
calligraphy, engraving, wood-engraving
⁃ Studies renaissance writing masters: Palatino and Tagliente
⁃ From 1921-25 he was teaching and working as a freelance
designer
⁃ Title-face; 1923
⁃ Went to the first exhibition of the Bauhaus
⁃ He saw the work of designers and artists from the Bauhaus,
such as Nagy
⁃ Went on to meet many of the leading players in the modernist
movement; such as Manray
⁃ Became a disciple of the modernist movement
⁃ Became a vocal advocate of the movement; wrote key books
and articles
⁃ 1925; ‘typographic monthly’ magazine
Robin Kimross, modern typography, 1992
1. The new typography is orientated towards purpose
2. The purpose of any typography is communication
3. In order to make typography serviceable it requires the inner
organisation of its materials
4. Inner organisation is the limitation to the elemental means of
typography
⁃ Film poster, 1927
⁃ Wasn’t putting into practice all the modernist characteristics in
his work
⁃ Was still producing works with traditional lettering
⁃ Felt that design should be an expression of peoples’ lives
⁃ He wanted to embrace modern ways of doing things
⁃ Said that art should be mass produced for everybody
Paul rand
⁃ Born in Brooklyn, NY (1914)
