100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Previously searched by you
Previously searched by you
logo
Assessing the Value of Social Media £3.49
Add to cart
Quickly navigate to
Preview
  2.  
  3. The University Of Manchester (UOM)
  4.  
  5. Business Management
  6.  
  7. Social Media and Social Networks

Lecture notes

Assessing the Value of Social Media

1 review
 0 purchase

This document describes how we can assess the value of social media. It goes through platform connectivity and describes the Toulmin's Model clearly.

Preview 1 out of 5  pages

Document information

  • March 1, 2016
  • 5
  • 2015/2016
  • Lecture notes
  • Unknown
  • Lecture 2

Subjects

Written for

All documents for this subject (8)

1  review

review-writer-avatar

By: sharadchaturvedi • 7 year ago

Seller

avatar-seller
BMAN

Reviews received

Content preview

Assessing the value of Social Media


A different range of social media is needed to meet
different purposes. The use of social media changes over
time with change in needs of people, change in working
circumstances etc. The role of the tools of social media is
not static and is evolving continuously. Growth of online
platforms for people to socialize has changed the social
media landscape drastically.

The Case of Alvins –

This family was a creation of Jose van Dijck, author of the
journal ‘the culture of connectivity: A critical history of
social media (2013)’. He aimed to show how for billions of
people, social activities switched from offline to online
methods. The main objective of these online platforms
was building ‘community’. It wanted to unite like-minded
people with similar interests. The focus of these platforms
has shifted from communizing people to economic
benefits. These platforms now have monetary benefits in
offering connectivity to people.

As a result of this, such platforms serve the need of people
as well as their economic needs. For example: Facebook
has changed a lot with time. It has subsequently become a
platform to advertise and promote products/events/groups
etc. along with enabling people to meet their social needs.
These promotional activities are a major source of revenue
for the firm.

What are the consequences of this connectivity for
individuals, communities, businesses and society?

The Power of Social Networks

Pharmaceutical companies spend huge amounts of money
in developing new drugs. They want their drugs to be
prescribed over other drugs as much as possible to
increase profitability. In order to achieve this, they try to

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller BMAN. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for £3.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

64450 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy revision notes and other study material for 15 years now

Start selling
£3.49
  • (1)
Add to cart
Added