BRAND COMMUNICATION AND REPUTATION MANAGEMENT - Crisis and Reputation Management:

BRAND COMMUNICATION
AND REPUTATION
MANAGEMENT
MAR036-6
ASSIGNMENT-2

SAIMA SADIA SHEFA
STUDENT ID: 2016948

, Contents

Introduction:....................................................................................................................................3

Extinction Rebellion Letter & Ad Industry Response:...................................................................3

PR response to Climate Change Crisis:..........................................................................................5

Crisis and Reputation Management:...............................................................................................5

BP and ExxonMobil responses to Climate Crisis handling:...........................................................7

PR policy (in context of BP’s climate change initiatives):.............................................................8

Recommended guidelines:..............................................................................................................9

Conclusion:...................................................................................................................................10

References.....................................................................................................................................11




1 | Assignment Two - MAR036-6