, Haslam et al (2010)
Asked participants to rank from 1 to 11 as to what participants thought was the most important
factor for health from a list of 11. Then compared those rankings to how important they actually are.
The two biggest factors that contribute whether you live to 100 was social support and social
integration but were the lowest ranking for perceived importance.
Some key studies
Major advances in health- in terms of expenditure (Luce, Mauskopf, Sloan, Ostermann, & Paramore
2006)
• Spend £ 1 on X treatment, get…. £Y benefit. For how much you spend on treatment,
how much money do you get back from not going to the hospital etc.
• Heart attack: £1.1
• Stroke: £1.49
• Diabetes (Type II): £1.55
Centre for Sport/Social impact, 2015:
• 1,677 football clubs
• Found at least £4.4 per £1 in terms of wellbeing, mental health, employment,
personal development
• Extended to volunteers, coaches, supporters!
Perception of social not matching reality
• Lay people have this
• But medicine has this too- Biomedical model
• A lot of patch fixes
• “Give me something for X, doc”
• Preventative care is important
• Diet, exercise
• BUT social care just as important and just as powerful
• Why diet? Why exercise?
AND psychology
• “Biopsychosocial model” (Engel framework) – framework looking at the biological,
psychological and social layers all on top of each other.
• Basically a lie in both practice and split (Haslam et al, 2019)