Another aim is to design and build a dramatic
Black Country Living journey from start to finish, and find out how
Museum visitors experience the open-air site. The Black
Country Living Museum also intends to
increase visitor’s attendance and achieve
Business Report better resilience and underpin their long-term
future.
The Black Country Living Museum is an open-
air museum in Dudley, West Midlands which
opened 1975. It preserves some important
buildings from Dudley, Sandwell,
Wolverhampton and Walsall. The buildings
were relocated from their original sites to
create a life in the period from the 1850’s to
the 1950’s. It is a local business as this is the
only one in the world the company own.
It is not owned by an individual it is owned by It belongs in the tertiary sector as it is a
the Black Country Living Museum Trust. There voluntary and non-profit sector of the
is a Board of Trustees to make decisions for economy. Meaning it is “an intermediary
the museum and ensure it runs smoothly. space between business and government
where private energy can be deployed for
The museum is a registered charity, therefore
public good”. A non-profit organisation is an
it is in the non-for-profit sector and the aim of
organization which does not earn money for
the business is to provide an advanced
profits for its owners, making money is not
education for all ages by inspiring the public’s
the purpose of the company, it is to educate
understanding of the Black Country in the 18th
the public.
century on the industrialisation of the world.
Another object is the provision, safeguarding The Black Country Living Museum is in the
and development of the museum and Private Sector as it is not under state control
collections in the area. The museum staff live and is responsible for allocating most of the
on the site and welcome the public into the resources within the economy. The museum
inspiring stories of real people, their streets works with a number of stakeholders to
and homes, work and daily lives. achieve objectives, including volunteer
groups.
Their business aims for 2015 include
developing a distinctiveness and brand by
focussing on their unique way of doing things
to create a distinctive visit to the public.