Within this assignment, I have described different stakeholders and the interests they have in the organisations. The two organisations I have chosen are Kellogg’s and the NHS because they contain many stakeholders who have different interests in the organisations. This Piece of coursework achie...
P2 Describe the different stakeholders who influence the purpose of two contrasting
businesses.
As a reporter I have been asked to produce a document that describes different
stakeholders and the interest they have in the organisations. The two organisations I have
chosen are Kellogg’s and the NHS because they contain many stakeholders who have
different interests in the organisations.
Kellogg’s, a global organisation is a familiar brand with people of the world. This causes
Kellogg’s to directly and indirectly affect many people, in positive and negative ways.
Kellogg’s understands the importance of listening to and communicating with a broad array
of stakeholders interested in how they conduct business.
Stakeholders which can be both internal and external are groups of people or individuals
who have an interest in an organisation. Internal stakeholders are those within an
organisation who have a “key interest in the organisations decisions” (Businesscasestudies,
2013) and are usually investors or employees. External stakeholders are those who are
outside the business but are still influenced by the business, such as customers or suppliers.
Kellogg’s employee over “30,000 employees” (Businessenglishmaterials, 2012) and it is
essential that the visions and values of Kellogg’s are incorporated into each one of them. So
it is essential for Kellogg’s to listen to its employees as this ensures a strong bond and
relationship. The employees are probably the most directly involved stakeholders of the
business as they contribute to the firm in fundamental ways because without them, the
business would not be able to operate. Employees of Kellogg’s have such a major interest in
the organisation because their wellbeing and future is dependent on Kellogg’s. The
experienced gained from working in Kellogg’s allow employees to develop their skills and
knowledge which will allow them to progress there career. This interests employees
because it guarantees them work which fundamentally allows them to provide necessities
to their families and themselves.
The employees are paid wages by Kellogg’s, and these are used in order to lead a healthy
life. This means Kellogg’s decisions such as wage changes are at the prime interest of
employees as these changes may effect there health and wellbeing.
The employees are also interested in how successful Kellogg’s are. This is because the
standard of work will be maintained and the skills the employee’s possess will not
deteriorate, which will enable them to progress their careers.
Kellogg’s had “39,150 shareholders at the end of 2012” (investor.kelloggs, 2012) which can
be considered as internal stakeholders. There interests reside in profits as there reason for
investing was to earn money.
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