Unit 1 – The Business Environment P4
P4 - Explain how their style of organisation helps them to fulfil their purposes.
SMART Aims and objectives are a set of goals that are characterised by being specific,
measurable, achievable, realistic and time bound.” (Businessdictionary, 2013)
Setting SMART aims and objectives enable a business to constructively grow and become
more efficient. The SMART factors enable the aims and objectives to become valuable and
constructive:
Specific – This aspect allows the aims and objectives to target direct areas that may
need to be improved.
Measurable – This enables the business to see if they have progressed with their
aims and objectives.
Achievable - This enables the business to create productive aims and objectives as
the business will then be able to achieve them. It wouldn’t be productive if the
business set aims and objectives that could not be met.
Realistic – This ensures the aims and objectives set are going to be purposeful into
making the business better.
Time Bound – If the aims and objectives have a time to be completed by, it will
motivate the business in to achieving them, as opposed to wanting to achieve them.
Examples of objectives set by Kellogg’s are:
Maintain its global market share in 2014
Become market leaders by 2017
Increase profits by 3% in 2014
Reduce costs of manufacturing by 2% in 2014
Examples of objectives set by the NHS could be:
Cut costs of £10 million by 2016 within the ambulance department.
Reduce the number of readmissions in 2014 by 3%
Reduce the number of patients with smoking related illnesses by 5% in 2014.
Both Kellogg’s and the NHS set SMART aims and objectives. One of Kellogg’s objective was
to maintain its market share and one of its SMART aims was to “reinforce the importance of
a balanced lifestyle so its consumers understand how a balanced diet and exercise can
improve their lives” (Businesscasestudies, 2013). This aim was SMART as it was specific,
measurable, achievable, realistic and time bound:
Specific – Kellogg’s wanted to specifically improve the lives of consumers by showing
the importance of a balanced lifestyle
Measurable – The aim was measurable as they could compare the number of healthy
Kellogg’s products sold compared to before the aim was implemented.
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P4 - Explain how their style of organisation helps them to fulfil their purposes.
SMART Aims and objectives are a set of goals that are characterised by being specific,
measurable, achievable, realistic and time bound.” (Businessdictionary, 2013)
Setting SMART aims and objectives enable a business to constructively grow and become
more efficient. The SMART factors enable the aims and objectives to become valuable and
constructive:
Specific – This aspect allows the aims and objectives to target direct areas that may
need to be improved.
Measurable – This enables the business to see if they have progressed with their
aims and objectives.
Achievable - This enables the business to create productive aims and objectives as
the business will then be able to achieve them. It wouldn’t be productive if the
business set aims and objectives that could not be met.
Realistic – This ensures the aims and objectives set are going to be purposeful into
making the business better.
Time Bound – If the aims and objectives have a time to be completed by, it will
motivate the business in to achieving them, as opposed to wanting to achieve them.
Examples of objectives set by Kellogg’s are:
Maintain its global market share in 2014
Become market leaders by 2017
Increase profits by 3% in 2014
Reduce costs of manufacturing by 2% in 2014
Examples of objectives set by the NHS could be:
Cut costs of £10 million by 2016 within the ambulance department.
Reduce the number of readmissions in 2014 by 3%
Reduce the number of patients with smoking related illnesses by 5% in 2014.
Both Kellogg’s and the NHS set SMART aims and objectives. One of Kellogg’s objective was
to maintain its market share and one of its SMART aims was to “reinforce the importance of
a balanced lifestyle so its consumers understand how a balanced diet and exercise can
improve their lives” (Businesscasestudies, 2013). This aim was SMART as it was specific,
measurable, achievable, realistic and time bound:
Specific – Kellogg’s wanted to specifically improve the lives of consumers by showing
the importance of a balanced lifestyle
Measurable – The aim was measurable as they could compare the number of healthy
Kellogg’s products sold compared to before the aim was implemented.
Page 1
