Exam (elaborations)
MNG3702 EXAM GUIDELINE
- Module
- Institution
- Book
MNG3702 EXAM GUIDELINE
[Show more]
Connected book
Book Title:
Author(s):
- Edition:
- ISBN:
- Edition:
More summaries for
-
MNG3701 ASSIGNMENT 1 SEMESTER 1 - 2024 UPDATED
-
MNG3702 Latest exam pack questions and answers and summarized notes for exam preparation.
-
MNG3702 EXAM PACK 2024 - DISTINCTION GUARANTEED
Seller
Follow
BMZAcademy
Reviews received
Content preview
BMZ ACADEMYBMZ ACADEMY
@061 262 1185/068 053 8213/0717 513 144
BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144
, BMZ ACADEMY
1.1The first principle of strategy implementation is to translate the strategy of
a business to operational terms. One tool that can be used for this purpose is
a strategic map. Draw a strategic map for Netflix for 1998 when the company
changed its pay-for-use model into a subscription model which offered a
subscription service through the internet. In your answer, you need to make
use of the elements of the Balanced Scorecard (BSC). (8 marks, of which 1
mark will be awarded for each element of the BSC and 1 mark for a relevant
application of the elements of the Balanced Scorecard to the case in a
strategic map)
1.2Change is a fundamental strategy implementation element. Identify an
example of evolutionary change at Netflix. Substantiate your answer. (2 marks,
of which 1 mark will be awarded for a correct example and 1 mark for the
correct substantiation)
An example of evolutionary change at Netflix is the company's expansion into original
content production. While Netflix initially relied on licensing third-party content for its
streaming service, it gradually began producing its own original TV shows and movies
starting with House of Cards in 2013. This was a strategic shift that allowed Netflix to
differentiate itself from competitors and create a unique offering for its subscribers.
This evolution from a content aggregator to a content producer has been incremental,
as Netflix has steadily increased its investment in original programming and built up
its production capabilities over time. This strategy has paid off for Netflix, as its original
content has generated significant buzz and critical acclaim, and helped it to grow its
subscriber base and revenues.
1.3Apply an analytical model for planned change to Netflix for bringing video
games into its mobile streaming app. The model that you use should be
founded on the principle that change needs to be context-specific and that the
approach to change that the company chooses should be based on a thorough
analysis of (i) the context within which change is taking place; and (ii) a series
of decisions around the way in which change is to be managed. (14 marks, of
which 8 marks will be awarded for applying the 8 core segments of context
correctly to Netflix, and 6 marks will be awarded for applying the 6 decisions
around the way in which the change process will be managed correctly to
Netflix)
Balogun and Hope-Hailey’s change kaleidoscope
BMZ ACADEMY 061 262 1185/068 053 8213/0717 513 144
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller BMZAcademy. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £8.97. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
80630 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now