Economics is the study of scarcity and its application for the use of resources,production of goods and services and welfare over time and a great variety of other complex issues of vital concern to society,economics study theory and techniques useful for developing policies in the government as ...
,GENERAL OBJECTIVES
This paper is intended to equip the candidate with knowledge, skills and attitudes that will enable
him/her to apply entrepreneurial and communication skills in business and other environments
LEARNING OUTCOMES
A candidate who passes this paper should be able to:
∑ Identify and screen viable business opportunities
∑ Develop a business plan
∑ Demonstrate entrepreneurial orientation
∑ Communicate effectively in a business environment
∑ Apply entrepreneurship competencies in response to the emerging trends in the
business environment
CONTENT
1. Introduction to entrepreneurship
- Definition of entrepreneurship
- Rationale for entrepreneurship
- Entrepreneurial decision process
- Entrepreneurial development
- Contribution to economic development
2. Entrepreneurship orientation
- independence and need for achievement
- Individual characteristics of entrepreneurs
- Creativity and innovation
- Decision making
- Risk management
- Time management
- Coping with competition
3. Entrepreneurial opportunity and development
- Methods of generating ideas
- Qualities of good business opportunities
- Evaluating business opportunities
- Feasibility analysis
- Business incubation
- Intellectual properties, copyrights trademarks
2 Masomo msingi Contact: 0728776317
,4. Business plan
- Purpose
- Format
- Description of the business
- The market and marketing plan
- Operations and production plan
- The human resources plan
- The financial plan
- Launching the new venture
5. Strategies for enterprise growth
- Penetration strategy
- Market development strategy
- Franchising
- Joint ventures
- Mergers and acquisitions
- Going public
6. Entrepreneurship and technology
- Internet and e-commerce
- The enterprise website
- Globalisation
- Business outsourcing
- Techpreneurs
- Electronic and mobile money transfers
- Business networking
- Crowd funding and crowd sourcing
7. Nature of business communication
- Meaning of communication
- Purposes of business communication
- Internal and external communication
- The communication process
- Methods of communication
- Communication systems and networks
- Principles of effective communication
- Barriers to effective communication
3 Masomo msingi Contact: 0728776317
, 8. Written communication
- Rules of effective writing
- Business correspondence
- Reports
- Memorandum
- Proposal writing
- Forms and questionnaire design
- Circulars and newsletters
- Notices and advertisements
- Publicity materials
- Press releases
- Graphic communication
9. Oral and non-verbal communication
- Oral communication in business
- Effective listening
- Interviews
- Non-verbal communication
- Interpersonal relationships
- Presentations skills
10. Meetings
- Notice
- Agenda
- Role of the chairperson
- Role of the secretary
- Conduct of meetings
- Minutes
11. Information technology and communication
- Internet
- Teleconferencing
- Wireless technologies
- Electronic postal services
4 Masomo msingi Contact: 0728776317
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