Task 3: Compare, discussing the similarities and differences, the marketing
techniques described in task one above for the products and services chosen
in each organisation.
For this task I am going to discuss the similarities and differences of the marketing
techniques used by apple for their iPhone 6s and Microsoft for their Xbox one.
Market development is used to sell both the Xbox one and iPhone 6. Apple and
Microsoft use this in the same way by selling their product overseas to increase their
market share. They both also have apps and games developed for the products
which can bring the products into other markets like home entertainment or mobile
gaming.
Another technique used to sell both products is branding. Apple and Microsoft have
created an image for their businesses that is recognised by a large majority of the
consumer market. Apple have an iconic logo and name for their product which has
not changed since 2007, by doing this the consumers know that apples products will
be well designed and high quality. Microsoft’s idea is very much the same by making
their products well known their target market will choose their product over
competitors.
Product development is also used by both businesses, as they both have created
more than one version of their products. Microsoft and Apple both have long term
customers who are loyal and will buy each version of their products, now being the
Xbox one and iPhone 6.
The last technique Apple and Microsoft use is relationship marketing. By consistently
providing what customers want, the products get long term customers who are loyal
to the company and will choose them over competitors. Apple do this by releasing a
new version of their product each year and Microsoft do the same but over a longer
time period.
Diversification on the other hand is only used by Microsoft, as the consumers of the
Xbox one have to purchase games for the console separately. This allows the
product to slowly be entered into other market shares throughout its lifespan. This
cannot be done for the iPhone as there isn’t any add-ons that can be made for it that
put it into another market share.
A technique used by Apple and not Microsoft is brand building. Apple have launched
many advertising campaigns for their iPhone 6, the most successful being the “Shoot
on iPhone 6” campaign.
As you can see many of the marketing techniques are shared by both organisations.
This suggests that they are the most successful, and that other techniques might not
have been appropriate for their products.
techniques described in task one above for the products and services chosen
in each organisation.
For this task I am going to discuss the similarities and differences of the marketing
techniques used by apple for their iPhone 6s and Microsoft for their Xbox one.
Market development is used to sell both the Xbox one and iPhone 6. Apple and
Microsoft use this in the same way by selling their product overseas to increase their
market share. They both also have apps and games developed for the products
which can bring the products into other markets like home entertainment or mobile
gaming.
Another technique used to sell both products is branding. Apple and Microsoft have
created an image for their businesses that is recognised by a large majority of the
consumer market. Apple have an iconic logo and name for their product which has
not changed since 2007, by doing this the consumers know that apples products will
be well designed and high quality. Microsoft’s idea is very much the same by making
their products well known their target market will choose their product over
competitors.
Product development is also used by both businesses, as they both have created
more than one version of their products. Microsoft and Apple both have long term
customers who are loyal and will buy each version of their products, now being the
Xbox one and iPhone 6.
The last technique Apple and Microsoft use is relationship marketing. By consistently
providing what customers want, the products get long term customers who are loyal
to the company and will choose them over competitors. Apple do this by releasing a
new version of their product each year and Microsoft do the same but over a longer
time period.
Diversification on the other hand is only used by Microsoft, as the consumers of the
Xbox one have to purchase games for the console separately. This allows the
product to slowly be entered into other market shares throughout its lifespan. This
cannot be done for the iPhone as there isn’t any add-ons that can be made for it that
put it into another market share.
A technique used by Apple and not Microsoft is brand building. Apple have launched
many advertising campaigns for their iPhone 6, the most successful being the “Shoot
on iPhone 6” campaign.
As you can see many of the marketing techniques are shared by both organisations.
This suggests that they are the most successful, and that other techniques might not
have been appropriate for their products.
