MKTG 475: Test 4 Final: Ch. 12 (All Solved Correctly 100%)

What refers to two or more participating companies joining forces to create a separate legal entity to facilitate doing business in the international arena? a. indirect exporting b. franchise c. joint venture d. license arrangement e. direct investment agreement correct answers c. joint venture A direct sales force may be required in a foreign country particularly for _____. a. personal care products b. traditional hand-made goods c. big ticket industrial products d. low-technology products e. nontechnical goods correct answers c. big ticket industrial products Why might the process of planning be as important as the plan itself? a. It is necessary to share all plans with shareholders annually. b. It forces decision makers to examine all factors that affect the success of a marketing program. c. The process of planning is a standard course business schools. d. It involves everyone in the organization. e. Decision makers face more challenges managing a domestic marketing program than a global one. correct answers b. It forces decision makers to examine all factors that affect the success of a marketing program. Tactical plans are: a. conducted at the highest levels of management b. unlike plans that are made at the local level.. c. associated with a company's products, capital, and research at a global level. d. designed to address questions that relate to advertising and marketing. e. most commonly referred to as corporate plans. correct answers d. designed to address questions that relate to advertising and marketing. What statement is a feature of international corporate planning? a. It predominantly deals with the tactical issues of marketing. b. It only addresses marketing and advertising questions. c. It refers to the plans that are made at the local level. d. It is essential long term in nature.