MKTG 3340 - Final Question and answers already passed 2024

MKTG 3340 - Final Question and answers already passed 2024Possession utility - correct answer payment and credit options getting a product to consumers so they can own it or use it faster - using internet to do Form utility - correct answer customize purchases in bakery, deli, and florist Internet enabled communications - customers tell marketers what they want scrambled merchandising - correct answer offering several unrelated product lines in a single store. example is a drugstore or walmart. large breadth of line Direct selling - correct answer selling to consumers through personal interactions and demonstrations in their home or office. important where consumer knowledge lacks about products and brands maintained markup - correct answer difference between final selling price and retailer cost also known as gross margin off price retailing - correct answer selling brand name merchandise at a lower price. bought from a retailer with excess inventory at prices below wholesole direct mail and telemarketing - correct answer telemarketing is viewed as a more efficient means of targeting consumers. two fo