Managerial Communications - Exam 1 Graded A+

Managerial Communications - Exam 1 Graded A+ What is the basis of the 'you' attitude? Audiences want to know that you understand their specific needs and concerns How can you anticipate questions from the audience? Use the 5 Ws (who, what, where, when and why) What is the structure of direct strategy in written communication? Opening - main point Body - supporting info Close - positive statement; action item; goodwill What is the structure of indirect strategy in written communication? Opening - neutral buffer Body - explanation / negative news Close - goodwill What are some tips for handling negatives? - place negative info at low points of emphasis - avoid 'no' or 'not' when possible - avoid words with negative connotations What is the format of standard business letter style? - single spacing within paragraphs - double spacing between paragraphs - flushed on left margin - keep paragraphs short What font style should be used for business letters, news letters, brochures and manuals? Serif type fonts: - times new roman - garamond - cambria What font style should be used for electronic messages (so that it easier to read on a screen)? Sans Serif type fonts: - calibri - veranda - helvetica What are the components of a memo header? - to - from - subject - date What is BIF in writing? Big Idea First - for good news / neutral info What is BILL in writing? Big Idea a Little Later - for bad news or persuasive messages