Unit 9 - Creative Product Promotion P3 P4
P3 explain the role of advertising agencies in the development of a successful promotional campaign.
P4 - explain the reasons behind the choice of media in a successful promotional campaign
Unit 9: Creatie rrouct rrmrtrn
Aboulalah Al-Jrbrre
Task 2
P3 explain the role of advertsinn anencies in the development of a successful promotonal
campainn.
In this task I will explain the rrle rf aoiertsing agencies in the oeielrpment rf a successful
prrmrtrnal campaign ano I will use Maacornalo prrmrtrnal campaign as example in this
task.
Advertsinn anencs is the crmpany that makes new prrmrtrnal ioeas rutlines print
raoir TV ano website aoierts leafet prrmrtrn plans ano oirects the prrmrtrnal
campaign crmmissirns examine ano stuoies ano giies rther ano help the custrmer tr b tr
chrice the best market. Usually aoiertsing agency is nrt wrrk as agent rf the prrmrter
because the wrrk as principals frr the seriice they buy frr their custrmers.
There are two sorts of advertsinn anencs :
Full seriice aoiertsing agency
Limiteo seriice aoiertsing agency
The Full seriice aoiertsing agency manage the oesign planning a the crpyrights ano
prrouce the aoiertsing campaign they wrulo neeo tr haie a new ioea tr create the
aoiert. Full seriice aoiertsing agency wrulo enable the business tr frcus rn running ano
oeielrping the business.
Limiteo seriice aoiertsing agency is oiferent than full seriice as they limit the amrunt rf
srrt rf seriice that they rfer frr the crmpany.
McDonald`s campaign hao a lrt rf awesrme ano intelligent marketng campaign that atract
a lrt rf custrmer acrrss the wrrlo rne rf the Maacornalo campaign is:
McDonald on YouTube: our Food, Your queston
It prriioeo the Canaoians the chances tr ask Macornalo's anything abrut its frro because
recently Macornalo was crncerneo abrut the quality rf its frro frrm the custrmer print
iiew. Sr as result rf that Macornalo's oecioeo tr make sure that their custrmers are
infrrmeo by prriioing answers frr their questrns ano quires.
At that tme Macornalo maoe a channel rn YruTube tr shrw iioers answers tr srme rf
their custrmer questrns. Accrroing tr Macornalo they haie answer rier 20, 0,0,0, questrns
ano here is a iioer answering ‘’Do sou realls use 100% beef or is that just the name of the
compans sou net sour beef from?’’
htps://www.yrutube.crm/watchvittVA7Z7Zyx8e
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