Exam (elaborations)
Unit 12
- Institution
- PEARSON (PEARSON)
Fully written A+/D* version of unit 12
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P3- explain the benefits to customers of a business using internet marketingM1- analyse the benefits of internet marketing for the customers, you will
need to explain them
compare and select providers
increased bargain power
understand up to date stock information
use of dynamic pricing
convenience
no human contact
ease of purchase/greater flexibility
digital complaints services
better information via online chat and review services
more leisure time
, P3 explain the benefits to customers of a
business using internet marketing
M1 analyse the benefits of internet
marketing for the customers, you will need
to explain them
•The customer is able to use online applications that enable them to compare the prices and t
quality of the same product but from different websites.
•Younger audiences know a lot more about online markets and know how to use the internet
easier. It is the preferred way to shop for teenagers
•Personalized ads for products that consumers have previously looked at
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