Exam (elaborations)
unit 12
- Institution
- PEARSON (PEARSON)
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UNIT 12 INTERNET MARKETINGGeorge Denning 00028292 01/10/20
, Describe the role internet marketing has within a modern marketing
context? P1
Introduction
Internet marketing is the use of online resources to promote a business or product and
distributing these promotions to the online market. Marketing is about pushing a product or
service through the proper channels, marketing these products on the web uses the Internet as
that channel. Digital marketing is not just one singular approach, there are many methods that
businesses utilize to interest the target customers. platforms like Facebook, Instagram and
snapchat have millions of users daily on their apps, this is a good opportunity for businesses to
seek accounts with a high following/like ratio and propose business opportunities. Another way
internet marketing can be used is through CRM, by building relationships with their customers
the business can then identify what products that best appeal to them and target similar
products to that customer.
The explanation for why businesses now mainly depend on online marketing is because in recent
years the technology industry has expanded, according to New Orleans marketing over 3.8
billion people have access to the internet, that means that more than 40% of the world’s
population can gain access to these advertisements online. Reported In 2018, Instagram had
over 1 billion users, a prime example of the impact this platform has is the 23-year-old influencer
Kylie Jenner who makes an estimated $1 million dollars per sponsored post, which makes her
the highest paid celebrity influencer on the platform. Another reason businesses need the
internet to market is so that they can reach their consumers easier; customer interaction and
customer feedback is what will drive the business to improve. This has a big impact on e-
businesses as with social media you’re able to ask your clients and customers what they think
about certain aspects of the business without them having to fill out a survey and hand it in, this
form of communication is a lot more efficient. A final purpose of digital marketing is the
branding opportunities for a business, any company that creates an online campaign stands a
better chance of being featured higher up on search engines and appears more professional to
customers. These are some of the advantages of internet marketing for businesses:
marketing research can be collected faster and easier through the internet, when
conducting surveys, the information is immediately sent to the operator of the survey.
Internet marketing opens many new methods of promotion like banner advertisements
on websites and featuring links to other sites.
An organization can be more marketing orientated through being more responsive and
flexible with their consumers. An example would be the wide use of email and how
customers are able to send feedback to key members of the business (managers)
4P’s/7p’s of marketing/marketing mix
The 4p’s are marketing foundations that enable businesses to come up with strategic plans to
better position themselves in the market against competitors. This is a tactical method used to
reach businesses aims and objectives quickly. The 4p’s stand for:
product
place
George Denning 00028292 01/10/20
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