Unite – 3 Social media in business 1
BTEC LEVEL 3 – IT
UNIT 3 – USING SOCIAL MEDIA IN A BUSINESS
B: DEVELOP A PLAN TO USE SOCIAL MEDIA IN BUSINESS TO MEET REQUIREMENTS
C: IMPLEMENT TE USE OF SOCIAL MEDIA IN A BUSINESS
, Unite – 3 Social media in business 2
Table of contents
Contents
Table of contents .......................................................................................................................................... 2
Introduction .................................................................................................................................................. 4
P3 - Produce a plan to use social media in a business to meet its business requirements. ......................... 4
Meeting with the client............................................................................................................................. 4
Targets .......................................................................................................................................................... 4
Content creation ....................................................................................................................................... 6
Action plan? .................................................................................................................................................. 6
Marketing strategy.................................................................................................................................... 7
Keywords................................................................................................................................................... 7
P4 - Review the plan with others in order to identify and inform improvements. .................................... 14
Scheduling and Documenting ................................................................................................................. 16
M2 - Justify planning decisions made, showing how the plan will fulfil its purpose and business
requirements. ............................................................................................................................................. 16
P5 - Produce business-related content using appropriate features of social media which meet the
requirements of the plan. ........................................................................................................................... 17
Facebook ............................................................................................................................................. 17
posting Schedule ................................................................................................................................. 22
Instagram Story ................................................................................................................................... 23
Posting schedule ................................................................................................................................. 26
TikTok .................................................................................................................................................. 26
How using appropriate Hashtags help businesses.................................................................................. 28
Posting schedule ................................................................................................................................. 29
M3 - Optimise the content, format and features of social media which meet the requirements of the
plan. ............................................................................................................................................................ 29
Video format ........................................................................................................................................... 30
Image format .......................................................................................................................................... 30
Analytics report ....................................................................................................................................... 30
Post insight .............................................................................................................................................. 31
Instagram Professional/businesss account ............................................................................................. 33
D2 - Evaluate the plan and use of social media in a business against business requirements. ................. 34
Design and planning................................................................................................................................ 35
, Unite – 3 Social media in business 3
Strength and weaknesses ....................................................................................................................... 35
D3 Demonstrate individual responsibility, creativity, and effective self-management in the planning and
use of social media in a business context. .................................................................................................. 36
Planning and documentation .................................................................................................................. 36
My personal responsibilities ................................................................................................................... 37
Data protection act ................................................................................................................................. 38
Government rules and policies of social media ...................................................................................... 38
Business responsibility and social media endorsements ........................................................................ 38
Outcomes and targets............................................................................................................................. 39
Suggestions ............................................................................................................................................. 39
Links ............................................................................................................................................................ 39
References .................................................................................................................................................. 39
, Unite – 3 Social media in business 4
Introduction
The local chamber of commerce has many members who run small businesses The members are interested
in using social media to promote their businesses but know very little about it. The chamber of commerce
has approached your school/college as they understand learners study a unit on social media in business.
Following on from the presentation on social media you produced for the chamber of commerce, one of the
small businesses has asked you to plan and implement the use of social media within their business,
The company that approached me is in the clothing sector; it is a shoe shop that is arranging an event for
the Bristol Half marathon.
P3 - Produce a plan to use social media in a business to meet its business
requirements.
Meeting with the client
In the initial stages, it is necessary to have a conversation with the client to discuss future plans; at
the meeting, it is necessary to draw attention to a few things from the client; one of the best ways
of collecting information from the client is to design a Questionnaire; it is essential to understand
what their business is, how they work, which market they are focusing in and which kind of
customers they have, and their location of target audience customers, their knowledge of social
media platforms, their allocated budget for social media marketing, why they approach to use
social media to understand better their ultimate goal and future plans.
The questionnaire I created for the client is included below.
what
1. What is your goal in using social media?
2. What is the goal of your company?
3. Define your target market.
4. What is the size of your intended audience?
5. What distinguishes your brand from the other brands on the market?
6. What resources can I utilise to create content for your company?
7. What role does social media play in your offline campaigns?
8. What kind of material do you believe is appealing to your target audience?
9. What kind of material do you want to develop for your target audience (pictures, video,
quotations, blog articles, and so on)?
10. Do you wish to offer customer support using social media?
11. What do you want from me as your social media manager?
12. How frequently do you require reports?
13. How much authority and control do I have?
I took idea of the questions from https://www.sendible.com/ [1]
Targets
Who they are targeting for? It is critical to discuss the client's target demographic on social media.
Identifying the target demographic is a vital component of any social media strategy because it
BTEC LEVEL 3 – IT
UNIT 3 – USING SOCIAL MEDIA IN A BUSINESS
B: DEVELOP A PLAN TO USE SOCIAL MEDIA IN BUSINESS TO MEET REQUIREMENTS
C: IMPLEMENT TE USE OF SOCIAL MEDIA IN A BUSINESS
, Unite – 3 Social media in business 2
Table of contents
Contents
Table of contents .......................................................................................................................................... 2
Introduction .................................................................................................................................................. 4
P3 - Produce a plan to use social media in a business to meet its business requirements. ......................... 4
Meeting with the client............................................................................................................................. 4
Targets .......................................................................................................................................................... 4
Content creation ....................................................................................................................................... 6
Action plan? .................................................................................................................................................. 6
Marketing strategy.................................................................................................................................... 7
Keywords................................................................................................................................................... 7
P4 - Review the plan with others in order to identify and inform improvements. .................................... 14
Scheduling and Documenting ................................................................................................................. 16
M2 - Justify planning decisions made, showing how the plan will fulfil its purpose and business
requirements. ............................................................................................................................................. 16
P5 - Produce business-related content using appropriate features of social media which meet the
requirements of the plan. ........................................................................................................................... 17
Facebook ............................................................................................................................................. 17
posting Schedule ................................................................................................................................. 22
Instagram Story ................................................................................................................................... 23
Posting schedule ................................................................................................................................. 26
TikTok .................................................................................................................................................. 26
How using appropriate Hashtags help businesses.................................................................................. 28
Posting schedule ................................................................................................................................. 29
M3 - Optimise the content, format and features of social media which meet the requirements of the
plan. ............................................................................................................................................................ 29
Video format ........................................................................................................................................... 30
Image format .......................................................................................................................................... 30
Analytics report ....................................................................................................................................... 30
Post insight .............................................................................................................................................. 31
Instagram Professional/businesss account ............................................................................................. 33
D2 - Evaluate the plan and use of social media in a business against business requirements. ................. 34
Design and planning................................................................................................................................ 35
, Unite – 3 Social media in business 3
Strength and weaknesses ....................................................................................................................... 35
D3 Demonstrate individual responsibility, creativity, and effective self-management in the planning and
use of social media in a business context. .................................................................................................. 36
Planning and documentation .................................................................................................................. 36
My personal responsibilities ................................................................................................................... 37
Data protection act ................................................................................................................................. 38
Government rules and policies of social media ...................................................................................... 38
Business responsibility and social media endorsements ........................................................................ 38
Outcomes and targets............................................................................................................................. 39
Suggestions ............................................................................................................................................. 39
Links ............................................................................................................................................................ 39
References .................................................................................................................................................. 39
, Unite – 3 Social media in business 4
Introduction
The local chamber of commerce has many members who run small businesses The members are interested
in using social media to promote their businesses but know very little about it. The chamber of commerce
has approached your school/college as they understand learners study a unit on social media in business.
Following on from the presentation on social media you produced for the chamber of commerce, one of the
small businesses has asked you to plan and implement the use of social media within their business,
The company that approached me is in the clothing sector; it is a shoe shop that is arranging an event for
the Bristol Half marathon.
P3 - Produce a plan to use social media in a business to meet its business
requirements.
Meeting with the client
In the initial stages, it is necessary to have a conversation with the client to discuss future plans; at
the meeting, it is necessary to draw attention to a few things from the client; one of the best ways
of collecting information from the client is to design a Questionnaire; it is essential to understand
what their business is, how they work, which market they are focusing in and which kind of
customers they have, and their location of target audience customers, their knowledge of social
media platforms, their allocated budget for social media marketing, why they approach to use
social media to understand better their ultimate goal and future plans.
The questionnaire I created for the client is included below.
what
1. What is your goal in using social media?
2. What is the goal of your company?
3. Define your target market.
4. What is the size of your intended audience?
5. What distinguishes your brand from the other brands on the market?
6. What resources can I utilise to create content for your company?
7. What role does social media play in your offline campaigns?
8. What kind of material do you believe is appealing to your target audience?
9. What kind of material do you want to develop for your target audience (pictures, video,
quotations, blog articles, and so on)?
10. Do you wish to offer customer support using social media?
11. What do you want from me as your social media manager?
12. How frequently do you require reports?
13. How much authority and control do I have?
I took idea of the questions from https://www.sendible.com/ [1]
Targets
Who they are targeting for? It is critical to discuss the client's target demographic on social media.
Identifying the target demographic is a vital component of any social media strategy because it
