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  7. Language and media (H470)

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english language and the media
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Notes for english language and the media, covering types, terms, encoders and decoders, theories and all the information needed to write an a star answer for english, media or philosophy.

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  • June 10, 2024
  • 2
  • 2023/2024
  • Lecture notes
  • Self taught
  • All classes

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Term 1

Language and the media

 Paper2 q2
 Multi modal
 AO2 AO3
 Still reference key terms (AO1)
 Production and reception factors – writer vs readers
 Think about where and who and when text was produced, where it is received and if theres a
shared area of knowledge
 Gender, power, or technology
 Genre >> audience >> representation of writer >> representation of the audience >>
relationship with the audience >> purpose >> representation of the topic



Stewart hall – 1973 reception theory: encoded made by the producer states values and messages;
the text is then decoded by the audience and interpretate it and agree in different ways –

 dominated or preferred reading – agrees
 negotiated reading - neutral
 oppositional reading - disagree

Semiotics are signs, symbols, patterns, sounds, images etc to encode the producer’s messages to an
audience

 Spatial – elements of layouts
 Audio – sound effects or music
 Gestural – body language or dance etc
 Visual – photos, diagrams, cartoons
 Orthographical – words and written language



Vernacular literary practices (Hamilton and Barton 1989) – literacy is a social practice, specific goals,
and outcomes

Iconic imagery – directly representing meaning and has an immediately recognisable significance

Louis Althusser Interpellation – ideas are not our own but from the media

Linguistic relativity {Sapir-Whorf Hypothesis} – language we use influences thought and perceptions
of relativity

M.A.K Halliday

Ideational Meta function – a tool to help people deconstruct the linguistic focus of a text

 Who and whom = participants = actors who do things or have things done to them
(nouns/pronouns)
 Is doing what = process (verbs of actions/states)
 When where and how = circumstances (adverbs, prepositions, and adverbial phrases)

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