Which of the following is not a part of marketing? - Production
Denim jeans illustrate the concept of "classic" fashion for all of the following reasons
except - Usually the fashion cycle of blue jeans shows a rapid rise and rapid decline
Which of the following is not a principle of fashion according to the text? - Fashion is
unpredictable except for those persons who have fashion sense
Which of the following is not an acceptable definition of fashion? - Fashion is a
mysterious and unpredictable force that influences everyone
The components of fashion that are changed to create a new fashion are: - Color,
silhouette, details, texture
The components of fashion that change most slowly in today's fashion cycles are: -
Fabric, values
Which of the following statements about fads is accurate? - Much of the faddish
merchandise is aimed at the mature customer whose desire for change is more openly
expressed
"Fashion is evolutionary, not revolutionary" is best explained by which of the following
statements? - Fashions tend to change gradually
The designer who uses his or her talents to adapt or change the successful designs of
others and works for a manufacturer is called a(n): - Stylist-designer
Practical business considerations imposed on fashion designers include: - *Producing
designs at a profit
*Producing designs within the firm's predetermined wholesale price range and fashion
image
*Availability and cost of materials
All of the above
The primary objective of business is to: - Make a profit
The secondary level of the fashion industry: - Is composed of manufacturers and
contractors of finished apparel
The advantages of which type of business include ownership of all profits, freedom and
flexibility, and ease and low cost of organization and dissolution? - Sole proprietorship
, Mergers or acquisitions between companies in unrelated industries are called: -
Conglomerate mergers
The most common type of business in the United States is: - Sole proprietorship
The term used to describe the sale of one company to another is called a: - Merger
Which of the following originally outlawed monopolies? - Sherman Antitrust Act
The first designer to license his or her name to a manufacturer was: - Christian Dior
Which of the following is not an advantage of a franchise? - Franchisee has a great deal
of individual control over the business
Money that an individual or family has left over after providing for food, basic clothing,
shelter, taxes, and transportation is called: - Discretionary Income
Wars and disasters tend to make people: - Develop a need for fashions compatible with
their altered environment and attitudes
All of the following are economic factors currently being studied by fashion professionals
to predict consumer demand except: - The trend toward a more casual lifestyle
Individual demand for fashion goods is affected by: - *Short-term economic trends
*Long-term economic trends
*The amount of disposable income the individual has on hand at a given time
*Consumer expectations for future economic affluence
All of the above
Studies that divide broad groups of consumers into smaller, more homogeneous target
segments are called: - Demographics
Which of the following is the more significant figure to fashion producers and
marketers? - Discretionary income
Which of the following statements about psychological factors influencing fashion is not
true? - Satisfaction with things "as they are" is a primary factor in accelerating fashion
change
About when was the sewing machine invented? - 1800s
Roughly when were textile machinery invented? - 1700s
Which was invented first:
the sewing machine or textile machinery - textile machinery were invented first
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