MIS 301 Midterm 1
T/F: The rise of open source software has lowered computing costs for startup
and blue-chip companies worldwide - correct answer ✔true
T/F: Data analytics and business intelligence are driving discovery and
innovation - correct answer ✔true
T/F: Facebook was founded by Sergey Brin - correct answer ✔false
T/F: Many of the careers in marketing are highly tech-centric - correct answer
✔true
T/F: Firms are increasingly shifting spending from the Web to other media
such as print, radio, and tv as these are often easier to track and analyze -
correct answer ✔false
Some of the radical changes brought about by new technologies include: -
correct answer ✔the creation of an unprecedented set of security and
espionage threats
One contributor to the easy with which young entrepreneurs can have
success is low-cost distribution to massive markets worldwide. This is enabled
by: - correct answer ✔app stores
Another reason fueling the boom in fast-growing tech services is _______
which, when done right, can virally spread awareness of a firm with nary a
dime of conventional spending - correct answer ✔app stores
,The _______ is a piece of US legislation that raises executive and board
responsibility and ties criminal penalties to certain accounting and financial
violations - correct answer ✔Sarbanes-Oxley Act
A company uses radio frequency identification (RFID) tags to keep track of its
inventory. This is an example of the impact of technology in the area of _____.
- correct answer ✔operations
The phrase ______ is often used to describe the trend of putting "smarts" into
everyday products such as lamps, wathces, thermostats, and door locks as
well as embedding tech into industrial goods - correct answer ✔internet of
things
_____ has emerged as a catalyst for global change, with facebook and twitter
playing key organizing roles in uprisings worldwide - correct answer ✔social
media
Funding projects via online efforts such as Kickstarter are referred to by the
term _____________. - correct answer ✔crowdsourcing
The _______ department in an organization not only ensures that systems get
built and keep running but also take on strategic roles targeted at proposing
solutions for how technology can give the firm a competitive advantage -
correct answer ✔information systems
T/F: A firm's financial performance that consistently outperforms its industry's
peers is known as operation effectiveness - correct answer ✔false
T/F: According to Michael Porter, the reason many firms suffer margin-eroding
competition is because they have defined themselves according to strategic
positioning rather than operational effectiveness - correct answer ✔false
, When tech can be matched quickly, it is rarely a source of competitive
advantage - correct answer ✔true
T/F: RFID tags allow Zara staff to take in-store inventory less frequently than
rivals, saving money on staffing - correct answer ✔false
T/F: An information system consists of hardware, software, data, procedures,
and the people who interact with and are impacted by the system. - correct
answer ✔true
A value chain is a set of - correct answer ✔activities through which a product
or service is created and delivered to customers
ROI is a term used to represent the: - correct answer ✔return on investment
The e-commerce strategy that blends online and offline sales is called -
correct answer ✔omnihannel
A firm's financial performance that consistently outperforms its industry's
peers is known as _____. - correct answer ✔sustainable competitive
advantage
Which of the following statements about tech is true - correct answer
✔technological improvements can often be copied by rivals, leading to a
profit-eroding arms race
A ______ is a transaction process that captures customer purchase
information. - correct answer ✔POS
T/F: The rise of open source software has lowered computing costs for startup
and blue-chip companies worldwide - correct answer ✔true
T/F: Data analytics and business intelligence are driving discovery and
innovation - correct answer ✔true
T/F: Facebook was founded by Sergey Brin - correct answer ✔false
T/F: Many of the careers in marketing are highly tech-centric - correct answer
✔true
T/F: Firms are increasingly shifting spending from the Web to other media
such as print, radio, and tv as these are often easier to track and analyze -
correct answer ✔false
Some of the radical changes brought about by new technologies include: -
correct answer ✔the creation of an unprecedented set of security and
espionage threats
One contributor to the easy with which young entrepreneurs can have
success is low-cost distribution to massive markets worldwide. This is enabled
by: - correct answer ✔app stores
Another reason fueling the boom in fast-growing tech services is _______
which, when done right, can virally spread awareness of a firm with nary a
dime of conventional spending - correct answer ✔app stores
,The _______ is a piece of US legislation that raises executive and board
responsibility and ties criminal penalties to certain accounting and financial
violations - correct answer ✔Sarbanes-Oxley Act
A company uses radio frequency identification (RFID) tags to keep track of its
inventory. This is an example of the impact of technology in the area of _____.
- correct answer ✔operations
The phrase ______ is often used to describe the trend of putting "smarts" into
everyday products such as lamps, wathces, thermostats, and door locks as
well as embedding tech into industrial goods - correct answer ✔internet of
things
_____ has emerged as a catalyst for global change, with facebook and twitter
playing key organizing roles in uprisings worldwide - correct answer ✔social
media
Funding projects via online efforts such as Kickstarter are referred to by the
term _____________. - correct answer ✔crowdsourcing
The _______ department in an organization not only ensures that systems get
built and keep running but also take on strategic roles targeted at proposing
solutions for how technology can give the firm a competitive advantage -
correct answer ✔information systems
T/F: A firm's financial performance that consistently outperforms its industry's
peers is known as operation effectiveness - correct answer ✔false
T/F: According to Michael Porter, the reason many firms suffer margin-eroding
competition is because they have defined themselves according to strategic
positioning rather than operational effectiveness - correct answer ✔false
, When tech can be matched quickly, it is rarely a source of competitive
advantage - correct answer ✔true
T/F: RFID tags allow Zara staff to take in-store inventory less frequently than
rivals, saving money on staffing - correct answer ✔false
T/F: An information system consists of hardware, software, data, procedures,
and the people who interact with and are impacted by the system. - correct
answer ✔true
A value chain is a set of - correct answer ✔activities through which a product
or service is created and delivered to customers
ROI is a term used to represent the: - correct answer ✔return on investment
The e-commerce strategy that blends online and offline sales is called -
correct answer ✔omnihannel
A firm's financial performance that consistently outperforms its industry's
peers is known as _____. - correct answer ✔sustainable competitive
advantage
Which of the following statements about tech is true - correct answer
✔technological improvements can often be copied by rivals, leading to a
profit-eroding arms race
A ______ is a transaction process that captures customer purchase
information. - correct answer ✔POS
