This case study explores collaboration opportunities between McDonald's, a leader in the fast-food industry, and BMW, a premium automotive manufacturer. The aim is to identify strategies that enhance customer engagement and drive sales through cross-promotional initiatives.
To explore partners...
Assignment 1 – Exploring Business
Using two contrasting businesses and prepare a report.
Business One - McDonald’s
Ownership and Liability – McDonald’s ownership is owned by
many different shareholders. It is a PLC (Public Limited
Company). The company’s owners are institutional investors.
These people make up around 70% of the shares whereas the
individual owners make around 0.31%.
Purpose - The purpose of McDonald’s is that they make us
have our feel-good moments. The backbone of the brand is that
they have a commitment for their core values which define
them and allows them to understand how they run their
business and restaurants.
Business Sector – Tertiary Sector. This is because McDonald’s
provides goods to their customers such as fast food.
Business Activities – The activities that McDonald’s do are
marketing and selling food and beverages which is done across
the world. Their biggest branch being in Germany, Frankfurt
Airport.
Business 2 – BMW
Ownership and Liability – BMW’s ownership is owned by
shareholders and has limited liability. This allows the
shareholders to be legally responsible for any of the debts of
the company which reaches an extent of their shares.
Purpose – BMW has a purpose of making their vehicles have
high quality, the bequest of their execution and have brand
development. They also focus on planning and building their
cars which are German designed which allows them to focus on
the high-end of their extravagance. They also have a few
auxiliaries, their main one helping Rolls Royce with their
engines.
Business Sector – The sector that BMW is in is the Premium
Sector. Since they have their four brands, BMW, MINI, Rolls
Royce and BMW Motorrad. It allows the BMW Groups to be the
world’s leading premium manufacturer for their vehicles.
Business Activities – The main business activities that BMW
do are financing and leasing of their vehicles for retail and
commercial customers. Their biggest dealership being in Abu
Dhabi Motors with 8.6 acres of a showroom space.
, Explain how two contrasting businesses are
influenced by stakeholders.
What is a stakeholder?
A stakeholder is internal or external within the business. An
internal stakeholder would be someone such as the managers,
employees, and the owner whereas an external stakeholder
would be someone who supplies the stock, the society,
government, shareholders, customers, and the creditors. They
will all have an interest in what the company has decided or
what their decisions are going to be.
Stakeholder Analysis to identify each stakeholder.
Customers
Shareholders
Employees
Suppliers
Dealers and Distributors
Government
Describe each stakeholder.
BMW
Customers
BMW’s primary stakeholders would be their customers as they
are the ones purchasing their vehicles. It’s important to meet
their satisfaction of the vehicles and that they continue to stay
loyal to the business as it is very crucial for the success of
BMW.
Shareholders
Shareholders and the investors are the ones who hold BMW’s
financial stakes. They are expected to receive a return on their
investment to the business, so they are very keen to be
interested in the company’s financial performance.
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